MarketLine Case Study Glencore & Xstrata Creating the fourth largest global mining company Reference Code: ML00007-065 Publication Date: January 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED GLENCORE & XSTRATA: CREATING THE FOURTH LARGEST GLOBAL MINING COMPANY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00007-065 /Published 01/2013 Page | 1 OVERVIEW Catalyst Glencore International, a commodity
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Executive Summary Students have prepared a Marketing Plan based on Houzit Home wares based in Brisbane QLD Australia, with Head Office in Milton QLD. Houzit Home wares supply home wars to the marketplace and are looking to expand. The marketing strategies outlined by the CEO are to obtain: ● Increased sales from $15million per year to $20million per year in the next three years. ● Increase our loyalty customers list from 10,000 to 15,000. ● Establish brand recognition in Brisbane so that at
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Creating and Delivering Value Man is guided by the idea of utility in his purchase decisions. He will select a product that offers him the maximum utility for the money he parts with. More often the buyer seeks much more to utility. He seeks VALUE * All buyers seek Value in all their purchases and they look for it in the form of benefits. * Customer compares the Total Cost & Value of all competitors’ offers before he takes a decision. * Marketing is out & out a value game. *
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VALUE CHAIN ANALYSIS A) Discussion of the core elements of a value chain. (8 marks) B) Explanation of why an understanding of these elements is so important in managing costs and gaining or sustaining competitive advantage. Establish all important linkages in your answer. (12 marks) The value chain analysis is a useful tool for defining a firm’s core competencies and the activities in which it can pursue a competitive advantage. The core elements of a value chain analysis are the primary
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forces have created new opportunities and challenges, and marketing management has changed significantly in recent years as companies seek new ways to achieve market excellence. Discuss the societal forces as well as the new opportunities and challenges they present. How has this changed marketing management? There are many societal forces that can affect the marketplace, and influence how marketing managers create and implement their marketing campaigns. One prominent force is the aging of the American
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AN INTRODUCTION TO MARKETING MANAGEMENT CONTENTS 1.0 Aims and Objectives 1.1 Introduction 1.2 Marketing Concept 1.2.1 The Production Concept 1.2.2 The Selling Concept 1.2.3 The Marketing Concept 1.2.4 Relationship Marketing 1.2.5 The Societal Marketing Concept 1.2.6 Holistic Marketing Approach 1.2.7 Marketing Mix 1.2.8 Product (Customer Benefit) 1.2.9 Promotion (Marketing Communications) 1.2.10 Distribution (Customer Convenience) 1.2.11 Price (Customer Cost) 1.2.12 The Marketing Mix Coherency 1.2
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Clothing is considering whether or not it should offer a military discount. Providing this discount may bring in new customers and also show appreciation to those who serve and protect our country. It is believed that this discount may be successful in creating new customers and also increase a more positive company image in the community. SWOT Analysis Strengths: Loyal customer base Established Company and Brand Image Unique selection and styles Wide variety of top name designers Weaknesses:
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trade-off is whether to sell a higher volume at a lower price or to sell to a specific market for a higher price. Organic farmers also spend more time on hand weeding crops than non-organic farmers; this time could be spent elsewhere in the firm’s value chain. Production cost—including the cost of the organic certification fee—is slightly higher compared to non-organic farms. Therefore, profit margins may take a hit in the short-term. Organic farmers can combine resources to create wealth is two
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Developing a cult-like following is the dream of almost every brand across America; however, there seems to be only one company reaching this benchmark through its brilliant marketing strategies. Apple has set itself apart from the competition and developed a yearning for its products through a creation of perception, providing quality products, and excelling in customer service. The perception of any Apple user is simple: I have to have an Apple product and I have to have the latest version of that
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BRAC University School of Business Summer2015 COURSE OUTLINE MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5
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