The Marketing Review, 2003, 3, 289-309 www.themarketingreview.com Demetris Vrontis1 and Iain Sharp2 Manchester Metropolitan University Business School and Legal and General The Strategic Positioning of Coca-Cola in their Global Marketing Operation Examines how Coca-Cola has strategically positioned it self within the world’s soft drinks market. Given that they operate in over 200 countries, they are faced with a clear choice of whether to standardise their product offerings globally
Words: 7501 - Pages: 31
Waste Management, Inc. Strategic Case Analysis Submitted for Approval to: Dr. Jifu Wang LEADING EDGE CONSULTING Houston, TX The Leaders in Waste Management Group 1 Consultants Jason Cummings Correen Harrell Deanna Lewis Jim Upchurch David Woods Page 3 of 163 Table of Contents 1.0 2.0 2.1. 2.2. Executive Summary..........................................................................8 Background Information on Waste Management ..........................9 Brief History of Company.........
Words: 39684 - Pages: 159
reporting An internal perspective a guide 1 – a CIPD guide for personnel professionals to help them identify, collate, analyse and communicate data on human capital Written by Jim Matthewman and Floriane Matignon of Mercer Human Resource Consulting Acknowledgements The document draws on the perspectives, experience and measurement methods set out in the recent book by Haig R. Nalbantian, Richard A. Guzzo, Dave Kieffer and Jay Doherty, Play to Your Strengths: Managing your internal labour
Words: 19595 - Pages: 79
using case studies to develop and refine the proposed Value Chain model. Keywords: Value Chain, Supply Chain, Demand Chain, Consumer, Customer. Introduction While external forces such as economic, ecological, technological and regulatory developments are increasingly altering the global landscape, new industry trends now affect the value chain. As well as information and product flow issues, one of the main challenges for today’s manufacturing is undoubtedly to be both efficient and effective
Words: 9214 - Pages: 37
including diversification in related activities, entering new market, new geographies and how much to invest in each business so as to maximise its long-run profitability? First, after giving the mission and vision of the company, we discuss the internal and external environment with relevant models. Secondly, the design formulation of the business portfolio strategy to answer our question and thirdly, we give a conclusion. This approach will help the corporate parent to use its core competencies in an
Words: 4355 - Pages: 18
CHAPTER ONE INTRODUCTION OF THE STUDY This chapter examines the background on the study, the statement of the research problem and the purpose of the study. The research objectives research questions, the significance of the study, and limitation of the scope of the study are also explained. 1.1 Background of study. Hotel industry is all forms of business relating to provision of accommodation in the lodging, food and drinks and various types of other services that are interconnected and form
Words: 13138 - Pages: 53
Resources systemic function within the organization. In this article, the author details the use of a Human Resource Information System and how they assist HR personnel focus on strategic planning, by providing better knowledge management, which can improve an organization's competitive advantage. Jeffery B. Arthur, author of “Effects
Words: 2783 - Pages: 12
exhaustive – a tremendous amount of research is carried out in HRM. ------------------------------------------------- Topics ------------------------------------------------- ------------------------------------------------- HRM general Strategic HRM ------------------------------------------------- The HR function Line managers and HR ------------------------------------------------- Human capital management Impact of HR on performance -------------------------------------------------
Words: 26906 - Pages: 108
Operation strategy; Interdisciplinary; Quality; Performance; Customer satisfaction; Institutional theory; Supply chain 1. Introduction US manufacturing firms have faced heightened challenges from global competitors and a reduced market share during the past two decades ŽMeredith, 1992; Krajewski and Ritzman, 1996.. To renew their competitiveness, many firms have adopted the practices of total quality management ŽTQM., and their experiences have been detailed in many books and
Words: 10029 - Pages: 41
ENTR 3140 S51 September 17, 2013 Team 2 Page |1 Critical Issues Critical issues In order to succeed and continue growth in the market, Bestwhen possible Services Inc. (Best)growth is very Be sure to define success specifically, and Financial quantitatively. Continuing must vague - this could mean several things, be more specific. address the following: 1) Create a business plan to ensure long term sustainability, Critical issues– you have identified the capacity issue correctly. nicely
Words: 2260 - Pages: 10
