Introduction 3 1.2 Key Staff 3 1.3 BREO Site 3 1.4 Teaching location 4 1.5 Pod supervision 4 2. LEARNING OUTCOMES 4 3. TEACHING AND LEARNING STRATEGY 5 3.1 Approach to Learning 5 3.2 Group Work 5 3.3 Use of Technology 5 4. TRANSFERABLE SKILLS BEING DEVELOPED 6 5. ESSENTIAL AND RECOMMENDED READING 7 6. ASSESSMENT STRATEGY 7 6.1 Overview 7 6.2 Criteria for assessment 8 6.3 Quality of work 16 6.4 A note on Plagiarism 16 7. COURSE TIMETABLE 17 8. GUIDE FOR STUDENTS
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Dou et al./Brand Positioning Strategy RESEARCH ARTICLE BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING1 By: Wenyu Dou Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkwydou@cityu.edu.hk Kai H. Lim Department of Information Systems City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR iskl@cityu.edu.hk Chenting Su Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkctsu@cityu.edu.hk Nan
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The argument presented in “Will the Web Kill Colleges?” discusses the changing of traditional colleges over online colleges by using the internet as the main source of contact and interaction. A few points are made in the article that stands out. Such as, there is an overwhelmingly high demand of cheaper college in today’s economy and that the internet is become a preferred method of completing a degree. The method in which redundancies can be removed is also discussed. As well as, how online colleges
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Letter of Transmittal May 12, 2014 Mrs Sutapa Bhattacharjee Assistant Professor Institute of Business Administration University of Dhaka Dear Madam, We, the students of Group 1 of Section – B, BBA 22nd Batch, have prepared this report on “Analysis of Grameen Phone’s Organizational Structure” which you had assigned to us as a part of the completion of the course “ Principles of Management”, Course Code: W201. We have studied on the organizational structure of Grameenphone based on what
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for sales activities that require prioritizing for new and existing customers with the intention of achieving agreed upon business goals that include both costs and sales while managing individual time and production. 2. Arrange/perform/maintain marketing activities such as new product launches, advertising, promotions, and exhibitions to meet agreed budgets and time constraints. 3. Develop new and creative sales methods to optimize the quality of service for new and existing customers. Devise methods
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satisfaction (Anton, 1997). Many business organizations have invest heavily in call centers as they see it as an effective way to keep customer satisfied as well as gaining competitive advantages. The purpose of this study is to critically access the operational method and strategies adopted in a technical support department of a call center in order to provide maximum customer satisfaction. The selected organization is a multinational information technology (IT) corporation from the United State. The company
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Table of Contents INTRODUCTION 2 CRITICAL EVALUATION 3 PRE – START UP PLANNING AND PREPARATION 3 ENTREPRENEUR IN AN ORGANISATION 4 ENTREPRENEUR AS AN INDIVIDUAL 5 ENTREPRENEUR WITHIN THE SOCIETY 5 CONCLUSION 6 RECOMMENDATION 6 REFERENCES 7 ANNOTATED BIBILIOGRAPHY 8 APPENDIX 9 INTRODUCTION Various definitions have been given to the word entrepreneur, due to the changes and complexity of the world’s economic structure. Entrepreneurs have been cussed and discussed, declared
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Running Head: INTERNATIONAL MARKETING International Expansion at Tesco Introduction Tesco plc is a well-known international grocery and general merchandising retailer. The company headquarter is situated in United Kingdom. Tesco is the fourth-largest retailer in the world on the basis of its revenues subsequent to Wal-Mart, Carrefour and Metro. The company operates with its stores in almost 14 countries throughout Asia, Europe and North America. It is a leader in the UK grocery market with
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narrowly as mere “problem solving,” so they focus on identifying and correcting errors in the external environment. Solving problems is important. But if learning is to persist, managers and employees must also look inward. They need to reflect critically on their own behavior, identify the ways they often inadvertently contribute to the organization’s problems, and then change how they act. In particular, they must learn how the very way they go about defining and solving problems can be a source
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use. LITERATURE REVIEW Corporate Strategy of shell By being more upstream Shell aims to focus its investments on long term, high return projects to develop oil and gas resources, and grow the companies leading liquefied natural gas business. Downstream profits involves; generating more cash by reshaping integrated oil products and petrochemicals portfolio to enhance operations and focus on growth markets, particularly in Asia. Shell believes that this strategy will improve their business performance
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