concepts of marketing and its many elements such as the marketing mix, marketing environment, marketing research methods. understand the marketing environment and help develop an in-depth understanding of the marketing strategies used in actual market place. apply analytical skills to analyse their conceptual foundations with actual market practices thus giving them an understanding of how to compete effectively and face the challenges of a marketplace ASSIGNMENT QUESTION A marketing plan serves
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Evaluation of Unilever’s marketing activities from two perspectives: marketing strategy and marketing philosophy Table of Contents 1. Introduction 3 2. Background to Unilever 3 3. Evaluation of Unilever’s marketing activities on marketing strategy 3 3.1 Product proliferation strategy 3 3.2 Global marketing strategy 4 3.3 Cause-related marketing 5 3.4 Digital marketing strategy 6 3. Evaluation of Unilever’s marketing activities on marketing philosophy 7 3.1 That
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MKTM001/3 (Principles of Marketing) This assignment constitutes 40% of your overall grade for this module. Submission date: Thursday 31st March 2011. “The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a discipline and function…The concept of marketing that will make it more effective in tomorrow’s boardroom is one of contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process
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Individual Written Assignment Students may select either Option A or Option B for their individual assessment. Option A: Critical Evaluation “In marketing, social responsibility refers to an organisation’s obligation to maximise its positive impact and minimise its negative impact on society” (Pride, Elliott, Rundle-Thiele, Waller, Paladino, & Ferrell, 2006, p.69). Manufacturers have been accused of developing alcohol products that have been designed, packaged and promoted specifically to
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Digital Marketing SBMA7109 February 2014 - Spring SBMA7109 – Digital Marketing Module Introduction/Information AIM(S) To encourage students to explore the range of possibilities presented by digital marketing and to identify future opportunities in this field. LEARNING OUTCOMES Upon the successful completion of this module, the student should be able to demonstrate the ability to: 1. Appraise the digital impact on each element of the marketing mix and the range of different e-marketing tools
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|Module Code: |MK0491 | |Module Title: |Marketing Strategy | |Distributed on: | |Hand in Date: |Please refer to the assignment hand-in | | | | |schedule
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this module students should be able to: • critically evaluate the tipple bottom line of sustainability as a key goal for business ethics; • critically evaluate the role of ethical theory in decision making in business. • critically appraise stakeholder expectation and its relationship with corporate governance and social responsibility; • research and critically analyse ethical challenges in different organisations; • investigate and critically evaluate an organisation’s management of
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sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international
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completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement
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: Management & Entrepreneurship Principles of Marketing MKTG 205 Three (3) NONE Principles of Marketing, Thirteenth Edition by Philip Kotler; Gary Armstrong REFERENCE TEXTS : Basic Marketing by William Perreault Jr.; E. Jerome Mc Carthy; Joseph Cannon APPROVED BY : ___________________________ ________________ CHAIR DATE 1 COURSE DESCRIPTION: This is an introductory marketing course. A realistic examination of how marketing is practiced in business today will be stressed throughout
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