UNIT-I LESSON 1 AN INTRODUCTION TO MARKETING MANAGEMENT CONTENTS 1.0 Aims and Objectives 1.1 Introduction 1.2 Marketing Concept 1.2.1 The Production Concept 1.2.2 The Selling Concept 1.2.3 The Marketing Concept 1.2.4 Relationship Marketing 1.2.5 The Societal Marketing Concept 1.2.6 Holistic Marketing Approach 1.2.7 Marketing Mix 1.2.8 Product (Customer Benefit) 1.2.9 Promotion (Marketing Communications) 1.2.10 Distribution (Customer Convenience) 1.2.11 Price (Customer Cost) 1.2.12 The Marketing
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BRAC University Internship Report on “Financial Performance Analysis of Prime Bank Limited” (2008-2012) Supervised by Tasneema Afrin Lecturer BRAC Business School BRAC University Submitted by Srabanti Singha ID: 09304035 Date of submission: May 30th 2013 Letter of Transmittal May 30, 2013 Tasneema Afrin Lecturer BRAC Business School BRAC University Subject: Submission of internship report on “Financial statement analysis of “Prime Bank Limited” from year 2007-2011
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Effectiveness of Corporate Social Responsible practices handled in the petroleum industry in Bangladesh: A case study of Shell By Delwar 2014 Dissertation submitted to Anglia Ruskin University in partial fulfilment of the requirements for the Masters Programme Abstract The research issue is that multinational organisations in the petroleum industry such as Shell and British Petroleum are being pressurised by their stakeholders to take responsibility for
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Table of Contents Acknowledgements 3 Introduction 4 Part 1 5 1. Operations Division 5 1.1 Unqualified practice of training 5 1.2 Team work relies on Performance-based-bonuses. 5 1.3 Issues within and between teams 6 2. Support Services Division 6 2.1 Lack of employees’ participation 6 3. Information Technology Services Division 7 3.1 Informal atmosphere leads to disorganized tasks 7 3.2 Formal system lead to rigid behaviour of employees 7 4. Marketing & Sales Division 8 4.1 Inapplicable
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COMPREHENSIVE EXAM QUESTIONS IN RESEARCH METHODS(1) 1. PHILOSOPHY, LOGIC AND ETHICS OF SCIENCE A) General A1. A2. A3. Starbuck has suggested that "the properties shared by all organizations ought to be uninteresting TH and unimportant." He also notes that "although statements about averages bother very few, they ought to bother many" (Journal of Management Studies, vol. 30(6), 1993). Do you agree with these statements? If so, why, and what are the implications of your beliefs for
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mTELECOURSE STUDY GUIDE FOR The Examined Life FOURTH EDITION author J. P. White Chair, Department of Philosophy Santa Barbara City College contributing author Manuel Velasquez Professor of Philosophy Santa Clara University This Telecourse Study Guide for The Examined Life is part of a collegelevel introduction to philosophy telecourse developed in conjunction with the video series The Examined Life, and the text Philosophy: A Text with Readings, tenth edition, by Manuel Velasquez
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YOU’VE FINISHED WRITING YOUR ESSAY Essays are arguably the most widely used form of assessment for psychology students. They allow an examiner to assess a student’s factual knowledge, as well as their ability to create logical arguments and critically evaluate the material they have been taught. So, essay writing is more than just writing about what you know, it is also about being able to show that you can discuss relevant material in a scholarly and critical way. As a result, successful
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SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach Jack R. Meredith Broyhill Distinguished Scholar and Chair in Operations Wake Forest University Samuel J. Mantel, Jr. Joseph S. Stern Professor Emeritus of Operations Management University of Cincinnati John Wiley & Sons, Inc. DeDication To Avery and Mitchell, from “papajack.” J. R. M. To Maggie and Patty for their help, support, and affection. S. J. M
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Leadership Development Seminars and ECQ-based Readings The success or failure of any endeavor depends on leadership. Now, more than ever before, we need leaders in our organizations and in our world. Great leaders create and communicate a vision and move people into action to achieve it. They ignite our passion and inspire us to do our best. Government leaders in the 21st century are experiencing change at a more rapid pace than previous generations. Rapid advances in technology have expanded
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MBA UK Course Handbook the Strathclyde 2014/15 The Strathclyde MBA 1 The University of Strathclyde's mission dates from our founder, Professor John Anderson, leaving instructions in his will for 'a place of useful learning' to be established in the city. By this he meant an institution open to everyone, regardless of gender, status or income. “ The Place of Useful Learning John Anderson 1796 ” We continue to be committed to 'useful learning' through our provision of
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