Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐
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twenty years. Firms adopt BPM systems for a variety of reasons, but chiefly to improve control over the firm in ways that traditional accounting systems have not allowed. Several approaches, or frameworks, for building and managing BPM systems have evolved with the balanced scorecard as the dominant framework in use today. Despite the growing use of BPM systems in organizations of all kinds, significant problems cause firms to experience difficulty in implementing BPM systems. The problems range across
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any other, has its unsavory members. But in this book, we’ll try for a more enlightened view.1 This chapter overviews marketing concepts and terms, beginning with marketing and its vital role in today’s corporation. We then present the marketing framework that 2 Marketing is an exchange between a firm and its customers. serving customers well; to do so, we must understand what customers want. The chapter concludes by briefly describing what to expect throughout the rest of the book. 8134X_01_ch01_p002-013
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UPS UPS F ounded in 1907, UPS delivers approximately 21 million packages per day. Every minute around the world, the organization is entrusted with 2 percent of the global gross domestic product. UPS’ business enables the movement of goods, information, and funds through one integrated network that operates in more than 200 countries and territories. UPS provides supply chain solutions through supply chain design and planning, transportation and freight services, logistics and distribution
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Impact of digital sales promotional offers on consumer perceptions of ASOS, UK ABSTRACT Digital sales promotion is a new marketing technique used by the organizations for communicating with large number of customers in an easy manner. Attractive digital sales promotions generate positive attitude among the customers and it directly increases the customer perceptions. In this context, the present study analyses the impact of digital sales promotional offers on consumer perceptions of ASOS, UK
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REFLECTIVE REPORT Student’s Name: Course code and name Instructor’s name Learning Institution City, State Date of submission Contents Abstract iii CHAPTER ONE 1 Introduction 1 CHAPTER TWO 3 Literature Review 3 3.1 Introduction 3 3.2 Theoretical Background 4 3.2.1 Marketing Approaches 5 3.2.2 Research Approach 6 3.2.3 Articles and studying Approach 7 3.3.4 Human Resource Approach 8 CHAPTER FOUR 10 Methodology 10 Research Design 10 Data Analysis and Procedures 11
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FACTORS AFFECTING PERFORMANCE OF COMMERCIAL BANKS IN KENYA BY MAURICE MUIRURI KAARIUKI A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS IN BUSINESS ADMINISTRATION, DEGREE OF KENYATTA UNIVERSITY. JULY, 2014 DECLARATION Declaration by the Researcher This research is my original work and has not been presented for a degree in any other University. No part of this study may be reproduced without prior authority
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University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Management Department Faculty Publications Management Department 8-1-2008 A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim Yeongnam University, Korea, c.kim@yumail.ac.kr Kyung Hoon Yang University of Wisconsin-La Crosse, kyang@uwlax.edu Jaekyung Kim University of Nebraska - Lincoln, jkim6@unl.edu Follow this and additional works at: http://digitalcommons
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the company can also be done using mobile devices. The major disadvantage would be the security, because if we lose the mobile devices, there is more chance for somebody to easily hack the information. The term cloud computing stems from the conceptual way the Internet is drawn, specifically as a cloud. Cloud computing is a way of explaining that users are no longer constrained or aware of where the services they are using reside. Both application and databases are moving from being hosted by
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also the mistakes of the past. Accordingly, it is also critical for management scholars to both recognise and take advantage of earlier thinking and empirical work to inform their contemporary musings and research if they are to provide meaningful frameworks for practitioners. Originality/value – Drawing on the themes presented in the articles of this special issue, the paper demonstrates the value of knowing accurately the history of
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