Business briefing series 20 issues for businesses expanding internationally At Ernst & Young, we understand the challenges and we know what it takes to drive sustainable growth because we’ve helped many of the world’s most dynamic and ambitious companies develop into market leaders. Our global network of Strategic Growth Markets professionals are dedicated to serving the changing needs of fast-growth companies. Whether working with dynamic mid-cap companies or early stage venture-backed businesses
Words: 9534 - Pages: 39
Any changes to the organization’s culture must focus on what people value and what they do. Cultural changes are likely to be more successful when managers take into consideration several important factors appreciated by the employees. For starters, managers should understand the old or existing culture and how it will be affected by the new changes. Keller should research
Words: 1712 - Pages: 7
relations has developed some sophisticated methods for developing intercultural competence. Gone are the days when the only approach to an assignment abroad was “sink or swim.” And fast disappearing are the organizations who still say “the way we do it here is the way we do it everywhere.” It is now possible to prepare global managers and leaders to learn how to learn in new cross-cultural situations, thus speeding up their adaptability and improving their productivity. For experienced hands, the
Words: 8714 - Pages: 35
CASE: OB-72 DATE: 3/16/09 KIMBERLY-CLARK ANDEAN REGION: CREATING A WINNING CULTURE The culture is innocent. It is really difficult when you are a grown-up to be a kid again. —Sandra Benavides, Peru The new generations have different expectations, they have been exposed to new information and trends; they are more inclined to think in terms of people than the generation we grew up in. —Sergio Nacach, Head of Kimberly-Clark, Andean Region Sergio not only has done a terrific job in his own region
Words: 6660 - Pages: 27
and they may well pay a premium for the privilege of doing business with a supplier they trust. Statistics are bandied around that suggest that the cost of keeping a customer is only one tenth of winning a new one. Therefore, when we win a customer, we should hang on to them. Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right
Words: 5068 - Pages: 21
DIEDRITTEDIMENSION, 2011 JVA/Prison, Düsseldorf Rath, Germany The Ultimate Marketing Machine Most marketing organizations are stuck in the last century. Here’s how the best meet the challenges of the digital age. by Marc de Swaan Arons, Frank van den Driest, and Keith Weed July–August 2014 Harvard Business Review 55 SPOTLIGHT ON THE NEW MARKETING ORGANIZATION In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception
Words: 4706 - Pages: 19
uncomfortable. Describe also how you might be able to complement each other. You should devote about two pages (single spaced, 12 point font) to your answer. 2. Harden, Harden, & Harden is a venerable Wall Street stock brokerage firm. It has its business offices located in downtown Manhattan in the Wall Street district. Its information technology offices are located across the Hudson River in Jersey City. One of HHH’s most important corporate clients is Mammoth Capital Corporation. For years, HHH
Words: 1733 - Pages: 7
Outline Opening Profile: Global Companies Take Advantage Global Integrative Strategies Using E-Business for global Expansion E-Global or E-Local Entry Strategy Alternatives Reactive Responses Exporting; Licensing; Franchising; Contract Manufacturing; Of/shoring; Service Sector Outsourcing; Turnkey Operations; Management Contracts; International Joint Ventures; Fully-Owned Subsidiaries; e-Business Proactive Reasons Management Focus: Mexico's Cemex Reverses Course to Comparative Management
Words: 25592 - Pages: 103
relevant) | School of Management | Date Submitted | 13/12/2013 | Word count (to include everything except the references and appendices) | 2108 | Nonprobability sampling in management research ESS has made a survey created to measure attitudes cross-nationally in Europe, using probability sampling. Measuring an attitude across countries is a tough job, but to successfully apply the methods of probability sampling too, seems close to impossible. This essay will look at the sample-problems that
Words: 2288 - Pages: 10
Supply Chain Management (Logistic features and challenges) Outlines: * History of logistics * Introduction to Logistics and SCM * Business Logistics * DISTINGUISHED PROBLEMS OF LOGISTICS * 3 Logistical Challenges Every Growing Business Must Overcome * WalMart * Conclusion History of logistics:- Logistics has been playing a fundamental role in global development for almost 5,000 years now. Since the construction of the pyramids in ancient Egypt
Words: 4994 - Pages: 20
