12/24/2012 Introduction Cross cultural marketing refers to the strategic process in which marketing is conducted among people whose culture differs from that of the marketer. The differences in culture occur in various aspects like social norms, values and language. The differences also include such aspects as the living styles and education of the people. This paper addresses the need for company A which is US based to understand cross cultural marketing in China. The paper clearly
Words: 1947 - Pages: 8
Considerable research has already been done on the cross cultural differences in the workplace (eg. Hofstede 1980, Pudelko and Harzing, 2008). However organizations only began to take initiative to bridge this difference in the form of pre-departure training a few of decades ago. Naturally researchers began to study the actual effectiveness of pre-departure and cross cultural training from various perspectives, some of which will be discussed below. Tung (1987) was perhaps one of the earliest researchers
Words: 513 - Pages: 3
Assignment Introduction The purpose of this essay is to firstly understand the arguments between McSweeney and Hofstede about national cultures. The argument starts on the Hoftstede’s published book Culture’s Consequences. Hoftstede’s cultural dimensions theory has got popular and in the same time criticised by other scholars, while McSweeney is one of the scholars who have been critising the cultural dimensions on people from different nations. This essay will firstly summarise the ideas and arguments
Words: 1737 - Pages: 7
Managing cross-cultural staff." ABSTRACT Cross-cultural communication in business is a feature of study that looks at how people from dissimilar backgrounds converse, in comparable and different ways among themselves, and how they handle to communicate crosswise with cultures. In this investigation we will try to find which are the problems and what ways can we find in order to manage better employees from around the world. The plan of the essay is to expand a better understanding of the
Words: 2375 - Pages: 10
TITLE: Managing cultural differences By Name Course Professor University City/State Date Contents Introduction 3 Discussion of cultural frameworks 3 My cultural background and discussion of my cultural scores 6 Recommendation on cross cultural management 7 Conclusion 8 References list 9 Introduction Cultural practices in different regions of the world are different. In managing a firm in a particular region, a manager should thus understand the effective cultural practices in the region
Words: 2263 - Pages: 10
HUE UNIVERSITY COLLEGE OF FOREIGN LANGUAGES ENGLISH DEPARTMENT .................... CROSS- CULTURAL COMMUNICATION Instructor : NGUYEN BACH NGA Group : 8 Student : HO VAN KET Class : ANHSPK10D Student code : 13F7011114 ******* Hue, 2016 ******* TOPIC FOR END-OF-COURSE ASSIGNMENT CROSS-CULTURAL COMMUNICATION When people from different cultures communicate, misunderstandings can happen. What are the possible reasons for those misunderstandings and
Words: 835 - Pages: 4
Researching cross-cultural differences and values Dimension | United States | Philippines | Power Distance | 40 | 94 | Individualism/Collectivism | 91 | 32 | Masculinity/Femininity | 62 | 64 | Uncertainty Avoidance | 46 | 44 | Long-term Orientation | 29 | 19 | Most Interesting Dimension: Long-term orientation How will this affect negotiations? As the United States and the Philippines are relatively close in this score it is likely that there is not as much difference in expectations
Words: 295 - Pages: 2
different linguistic and cultural backgrounds. This communication takes place because of contacts within the areas of business, military cooperation, science, education, mass media, entertainment, tourism but also because of immigration brought about by labour scarcity or political conflicts. Hence, there is communication which needs to be as constructive as possible, without misunderstandings and breakdowns. It is to belief that study on the nature of linguistic and cultural similarities and differences
Words: 2995 - Pages: 12
Running head: INTERNATIONAL HUMAN RESOURCE MANAGEMENT International Human Resource management Name: University: Course: Tutor: Date: Hofstede developed the theory of cultural differences to describe the different effects that culture could have on an organisation. He classified cultures of different countries into five dimensions. The first was power distance which expounded on inequality and how different nations viewed it. He maintained that inequality is inevitable
Words: 1711 - Pages: 7
foreign market with distinctly nondomestic cultural norms such as China and Thailand, it would be well served to investigate and develop a negotiation and communication strategy that will mitigate these differences in a way that will not unduly jeopardize the success of its new endeavors. While they considered the differences in the legality of their overseas standing, it is obvious that Generator failed to develop a plan that accounted for the cultural hurdles before entering into these partnerships
Words: 1105 - Pages: 5
