global community and the impact that it can have on other countries. Carrol & Buchholtz (2006) best describes four specific categories for corporate social responsibility (CSR): economic, legal, ethical, and philanthropic responsibilities. Economic responsibility is another term that a corporation describes its CSR. The root of CSR is to manufacture a good or service for consumers and sell these products legally, ethically and at a fair price. These products will generate profits to stockholders and
Words: 3625 - Pages: 15
STOCKHOLM SCHOOL OF ECONOMICS Master thesis within Finance Evaluating the Performance of Socially Responsible Investment Funds: A Holding Data Analysis H. Camilla Stenström* Jessica J. Thorell** Abstract: This paper investigates the performance of regular mutual funds compared to Socially Responsible Investment (SRI) mutual funds, over the time period of January 2001 to September 2007. The paper extends the research on the performance of SRI funds by using holding data of regular funds to
Words: 18153 - Pages: 73
PLANET STARBUCKS TABLE OF CONTENTS 1 CONTENTS Background Problem Identification Main Issue Narrow SWOT analysis Functional Area Analysis Alternatives Recommendation Implementation PAGE 2 7 7 8 16 47 53 57 1 PLANET STARBUCKS (A) ‘Group B’ BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been
Words: 21170 - Pages: 85
MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying
Words: 12534 - Pages: 51
Table of Contents Topic Page Number Introduction…………………………………………………………………………………1 Vision Statement ………………………………………………………………………......1 Mission Statement………………………………………………………………………….1 The Role of the Marketing Plan………………………………………………………….1 The Role of marketing Information and Research…………………………………...2 The Marketing Audit……………………………………………………………………….4 A SWOT Analysis The Internal Environment…………………………………………………………………5 Strengths……………………………………………………………………………………..5 Weaknesses…………………………………………………………………………………5
Words: 7930 - Pages: 32
A Study on Work Life balance in 24/7 Environment in SERCO Dissertation Submitted to the D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: Nazneen Sheikh (Roll No. MBAHR 014137) Research Guide: Ms. Vidhya Kshirsagar Assistant Professor School of Management D.Y. Patil University CBD Belapur, Navi Mumbai. December 2015 1 DECLARATION I hereby declare that the dissertation “A Study on Work Life balance
Words: 19022 - Pages: 77
Assessment Part A Workplace project OHS policy Young aged care recognizes its responsibility to provide a healthy and safe working environment for employees, contractors, patients and visitors. At Young aged care, Occupational Health & Safety (OHS) is understood in a broad context and beyond the once traditional view of physical injuries sustained from accidents in the workplace. Occupational Health & Safety now extends to the evaluation of the workplace climate. Young aged care is committed
Words: 2319 - Pages: 10
Table of Contents Letter of Authorization 4 Executive Summary 5 A. Background 5 B. Major Findings 5 C. Recommendations 5 D. Conclusions 6 Background of the survey 7 1. Introduction 7 2. Survey Objectives 7 3. Survey design 7 4. Methodology 8 5. Pilot testing 8 6. Post-Coding 9 6.1. Consistency of Question 9 6.2. Additional Code 9 Survey Statistics 9 1. Demographic 9 1.1. Gender 9 1.2. Identity 9 1.3. Hall 9 1.4. Days staying in campus in one week
Words: 7251 - Pages: 30
| 2014 | | | [ MARKETING PLANNING] | | Executive Summary A promoting arrangement may well be a lot reaching outline that plots associate association's general advertising endeavors. A promoting methodology are acknowledged by the advertising combine, that's painted in step four. The last venture the entire time is that the showcasing dominant. The promoting arrangement can work from a pair of focuses: system and techniques. In many associations, "vital arranging" may well be
Words: 4470 - Pages: 18
iPad’s Security Breach Samantha Phillips Dr. Prakash G. Menon BUS 508: The Business Enterprise May 29, 2011 Justifying Hacking into a Web site In 2010, McDonald’s said that customer information was exposed after a security breach involving an email marketing managing firm. McDonald’s released a statement explaining that information was obtained by an “unauthorized third party”, but added that financial information and social security numbers were not part of the data accidentally exposed
Words: 3288 - Pages: 14
