1. Describe consumer behavior in the cookware market. How is cookware bought? How is it sold? What are the implications for Culinarian's marketing strategy? Consumer behavior: • Generated $3.36 billion in revenues in 2006 • Could be classified on the basis of: price, quality, material (Aluminum, Stainless Steel, Porcelain, cast iron and copper). • Copper was the most expensive and most preferred by professional chefs due to superiors heat conductivity • Manufacturers had to balance the need
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Case Analysis for Culinarian Cookware 2006-2010 |Submitted By: |Andrei Grechko | | |Shane Johnston | | |Nakia Lape | | |Kyle McDaniel | | |Kevin Niehaus | | | | Prepared for Ned Jackson, MKT 625 March 28, 2010 Table of Contents Executive Summary
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Case Analysis for Culinarian Cookware 2006-2010 March 28, 2010 Table of Contents Executive Summary Situational Analysis A. Environment I. Economic conditions and trends As evidenced by the case material, the US cookware market experienced growth by generating approximately $3.36 billion in revenues from 2002 to 2006. However, due to economic recession of the recent years (2008-present), cookware market faced new challenges and opportunities. The following developments appear
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Culinarian Cookware: Pondering Price Promotion 1) Consultants Nonpromotion %20 promotion Unit 119,504 184,987 Price 72 62,4 Variable Cost 52.05 52.05 Profit Contribution 2,384,105 1,914,615 -469,489 (sales profit loss) -99,332 (cannibalization) 39,54 (inventory saving) Mrs.Brown -529,281 Nonpromotion %20 promotion Unit 59,871 184,987 Price 72 62.4 Variable Cost 38.64 38.64 Profit Contribution 1,997,297 4,395,291 2,397,994 (sales profit)
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1. Describe consumer behavior in the cookware market. How is cookware bought and sold? What are the implications for Culinarian’s marketing strategy? The data says that majority of the consumers were passionate cooks and they preferred quality as the most important attribute. The consumers in the cookware market comprised of a majority of middle aged people, and majority were women. When it comes to buying, a large chunk (55%) of customers bought it for gifting. This means it was not bought as
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How to Make the Perfect Meat Lasagna I remember going to my grandmother’s house on a Sunday afternoon and enjoying delicious lasagna baked with her special recipe. Over the years my mother was able to get the details of this special recipe and she now makes this wonderful meal for us. As a college student soon to be on my own, I am trying to learn some basic cooking skills and recipes. The basic steps for making lasagna are to boil the noodles, make the sauce, assemble the lasagna in layers
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FETA STUFFED CHICKENPrinted from COOKS.COMchicken breasts feta cheese oregano and basil spices salt and pepper chicken soup base tooth-picks or cooking thread deep baking panCut slit in middle of each chicken breast. Stuff oregano, basil, feta, Salt and pepper the inside of each chicken breast, to taste (make sure you can close the chicken breast). Place at bottom of baking pan and pour over chicken soup base (not more than 1/2 inch of bottom of pan). Bake at 350°F for about 30-45 minutes or
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Copper Chef 10” Round Pan with Glass Lid Copper chef 10 inches round pan is a portable and unique frying pan that is a perfectly suit your kitchen. It has a ceramic-tech nonstick cooking surface that allows chefs to clean easily after cooking with it. It has been seasoned already; this is why it is possible to cook with it without butter or oil. Chefs that have used this best sauté frying pan affirmed that it replaces most other pots and pans in the kitchen. This is because of the fact that it is
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chef, caterers and commercial kitchens, Nisbets is renowned for quality, service and a wide range of products Nisbets.co.uk stocks over 20,000 items, including chefs knives, catering clothing and chefs whites, utensils, crockery, cooking machines, cookware, refrigeration, ovens, microwaves, restaurant equipment, hotel equipment and bar supplies. Also sold is safety footwear, aprons, furniture, bbq items, glassware and blenders. A large range of top brands such as Kenwood, Dualit, Buffalo, KitchenAid
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ITALIAN RECIPES Pasta With Cherry Tomatoes & Burrata Cheese Yield: Serves 6 Prep Time: 10 mins Cook Time: 20 mins Ingredients: 1/4 Cup Extra Virgin Olive Oil 3 Garlic Cloves, Peeled & Minced Dash of Red Pepper Flakes 2 Pints Ripe Cherry Tomatoes, Halved Salt & Pepper 4 Tablespoons Slivered Fresh basil Leaves 1 Teaspoon Balsamic Vinegar 1 Pound Pasta of Choice (See Notes Above) 1 (Around 10 Ounce) Ball Burrata Cheese, Cut Into 6 Wedges Garnish: Fresh Basil Leaves Extra
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