Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England
Words: 20044 - Pages: 81
Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter ABSTRACT Strategic alliances play a critical role in global innovation. Firms can overcome resource constraints and achieve superior innovative performance not only by using internal resources but also by acquiring knowledge-based capabilities from alliance partners. In this study, the authors investigate how knowledge acquired from alliance partners
Words: 12885 - Pages: 52
THE YEAR THAT WAS(2011-12) In a year marked by mass protests, the awakening that swept the Arab world stood out. The Arab spring was sparked by rallies in Tunisia that followed the self-immolation in late 2010 of a young market worker angered by police harassment. He died in hospital in January, prompting thousands to take to the streets in sometimes violent clashes that forced the long-time president, Zine el-Abidine Ben Ali, to flee to Saudi Arabia. Emboldened by the outcome in Tunisia, protesters
Words: 25883 - Pages: 104
Cooperative Strategy ‘The authors have provided an ambitious overview of the cooperative strategy literature. The book will be welcomed by serious students and scholars focussed on this important phenomenon.’ Paul W. Beamish, Canada Research Chair in International Business, Ivey Business School, University of Western Ontario ‘This book provides a comprehensive, well-organized and richly illustrated analysis of inter-firm cooperation. While relevant for managers and business students, it extensively
Words: 221089 - Pages: 885
The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the
Words: 37078 - Pages: 149
Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
Words: 19567 - Pages: 79
Abstract The Power of Social Networking Sites in the context of Online Recruitment A thesis submitted in part fulfilment of the requirements for the award of BA Honours Management Author: Adeel Qurashi Mr Bill Sutherland 17th of April 2009 Robert Gordon University Aberdeen Business School Garthdee Road Aberdeen AB10 7QE Tel: + 44 1224 262000 Web: www.rgu.ac.uk Supervisor: Date: The Power of Social Networking Sites in the context of Online Recruitment II Abstract Abstract
Words: 26147 - Pages: 105
(SUNY Press, 2003). Anna Kornbluh is currently a student in the Ph.D. program in comparative literature at University of California, Irvine. Her work centers on libidinal economy. Sheila Kunkle teaches cultural theory at Vermont College. She is the author of numerous articles on Lacan, film, and cultural politics. Juliet Flower MacCannell is the author of Figuring Lacan (University of Nebraska Press, 1986), The Regime of the
Words: 97016 - Pages: 389
Working Paper The BP Oil Spill as a Cultural Anomaly? Institutional Context, Conflict and Change Andrew J. Hoffman Stephen M. Ross School of Business University of Michigan P. Devereaux Jennings University of Alberta Ross School of Business Working Paper Working Paper No. 1151 October 2010 This work cannot be used without the author's permission. This paper can be downloaded without charge from the Social Sciences Research Network Electronic Paper Collection:
Words: 10575 - Pages: 43
MEGATRENDS UNDERPINNING TOURISM TO 2020 Analysis of key drivers for change Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper Analysis of Key Drivers for Change Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not
Words: 40109 - Pages: 161
