MBA in International Management Course Syllabus Course Name: International Business and Marketing Instructor’s Name: Prof. Dr. Britta Bergemann E-mail: britta.bergemann@stw.de Class Time: 2.00PM – 8.00PM 1. Course Description This course looks at international business and marketing topics in theory and practice (case studies). It aims at building students’ awareness of business and marketing mix issues in the global context, and provides the tools to manage products and brands globally
Words: 996 - Pages: 4
Martin American InterContinental University Abstract In this paper I have chosen the differences in cultures with United States of America and China. In the Western civilization, business is often about the fundamentals when dealing with the idea of marketing. These are usually six different fundamentals such as, strategy for sound marketing, research for professional marketing, development for a world-class product, prices’ that are effective, motivation for promotion, and distribution
Words: 1127 - Pages: 5
has been around. This paper will evaluate all aspects of Caterpillar’s organization. The paper will explain the culture of Caterpillar’s organization (values and norms), their ethics in international dealings, foreign direct investment, entry into markets, accounting practices, how they convert currency, their international strategy, their strategic positioning, and their marketing tactics. After reviewing all areas of Caterpillar’s organization the reader will be able to understand why Caterpillar
Words: 2346 - Pages: 10
VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European
Words: 10550 - Pages: 43
Week 7: Assessment#3 Marketing Issues: Tracy Newman When washers and dryers are sold in the United States, some marketing environment marketing is the main key to getting the product sold. Marketing consist of a group of activities that are designed to accelerate the sale of product. There are some environmental forces involved in the marketing of washers and dryers. Those environmental forces may include technological, competitive and economic forces, and social forces. These forces determine
Words: 1284 - Pages: 6
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuio
Words: 966 - Pages: 4
Introduction In a decade ago, marketing has been playing an important role for a company’s development. Marketing strategy may help a company effectively use its resources to deliver a sales message to a target audience. According to Kerin ‘et al.’ (2008, p.6) “marketing is the process of developing, pricing, promoting and distributing goods, services and ideas to satisfy the needs of consumers”. In order to lead the business into globally, marketing teams have to be aware of a local consumers’
Words: 1232 - Pages: 5
Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken, School of Business Administration, 471 University Parkway, Aiken, SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation," may actually encompass several different approaches to the strategic alignment of the organization with the external
Words: 2528 - Pages: 11
States manufacturer to a global company by expansion, merger, and take over. As the worldwide expansion has progressed it has encountered many if the issues raised. Items such demographics, infrastructure, global interdependent, and inferences such as culture. The other issue of ethics and working within different political systems such as the one in China and the effect of the tech revolution and the ease that it has made operations that much easier. Global Interdependence and Cultural Differences
Words: 1175 - Pages: 5
Contents 1.0 Introduction 1 2.0 Different Organizational Structure and Culture 2 2.1 Organizational Structure 2 2.2 Organizational Culture 5 2.3 Relationship between An Organizational Structure and Culture. 6 3.0 Individual Behavior at Work 7 3.1 Internal Factors. 7 3.2 External Environments 8 4.0 Different Leadership Styles 10 4.1 Compare the Effectiveness of Different Leadership Styles. 10 4.2 Leadership Styles between Haier and Uniqlo Co., Ltd.. 10
Words: 527 - Pages: 3
