CUSTOMER PROFILING AND CUSTOMER PERSONA By Renish Adesra Submitted To: Boulevard9 Resort & Spa, Nadiad July, 2012 CENTRE FOR MANAGEMENT STUDIES DHARMSINH DESAI UNIVESITY NADIAD ACKNOWLEDGEMENT I express my sincere thanks and gratitude to Mr. Ajit Singh, General Manager, Boulevard9 Resort & Spa, Nadiad, for giving us an opportunity to work in their organization. I am speechless when I have to express my sincere thanks to Mr. Harsh Bhatt, Front Office Manager, who has
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Since then, this technique had been increasingly practiced in many research as it can be seen that the EEG was mentioned in 3,950 research papers in 2000, 5,330 and 10,600 in 2005 and 2010 respectively. The basic components of the EEG machine include electrodes with conductive media, amplifiers with filters, an analog-digital converter and a recording device (Teplan, 2002). When several neurons in the brain are activated, electric current signals are produced which flow through the human skull and scalp
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more prevalent. This, therefore, means that the energy sector in OPEC countries faces fierce competition (Fereidun 2016). Iran is the oldest oil-exporting country in the Persian Gulf region. With the continued discoveries of new oil fields, its current reserves have exceeded domestic consumption and exports. Being the founding member of the OPEC, Iran has also enhanced its intra-group rank from the fourth largest producer in 1960 to the second largest producer in 2008 (Amuzegar, 2008). The extraordinary
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Abstract This paper will describe the details of a fictitious business and will assess the current environmental scan factors while determining the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations. Thirdly, this paper will evaluate the financial performance of the company using the information provided in the scenario; consider all key drivers of performance, such as company profit or loss for both the short term and long
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for advertising expenses. This money will come from Franchisees in the U.S. by receiving 5% of each store’s gross sales a week. (Form10K, 2015) The goal is to penetrate the market by 20%, increase corporate revenue by 10% and build and keep a great business image in the market. Introduction Dunkin’ Donuts started in 1950 when the founder Mr. Bill Rosenberg opened the Quincy, Massachusetts store. Five years later, they started licensing franchises which later made the company one of the most famous
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T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT 1 T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16, 2010 T.G.I. Friday’s Restaurant Executive Summary 2 T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel
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In Home Therapies - A Business Proposal Introduction The stress associated with daily living has a negative impact on people of all ages. This stress comes from challenges experienced in personal and professional lives. People need an outlet to help reduce or relieve the pressures of life that has lasting effects. Massage is one way to reduce stress and helps the body release every day tensions, reduce muscle pain, and restore balance to body and mind. Imagine you are in the comfort of your
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Shakira Questelles The business plan that I chose for the SWOT analysis is for a dessert bakery called Rutabaga Sweets. It is a gourmet bakery located in the Washington DC area. It specializes in high ends baked goods, comfort desserts and cooking lessons for the white collar locals in the area. They will offer the unique prospective of having desserts made as you watch at a bar type setting. They offer a group area for special occasions and other party events, as well as outside catering
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In order to understand an organisations key market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation
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Table of Contents Executive Summary 1 I. Business objectives 3 II. IKM Strategy 5 2.1. Analytical KM Strategy 5 2.2. Asset Management KM Strategy 6 2.3. Innovation KM Strategy 6 III. IKM Activities 7 3.1. Data warehousing and mining 7 3.2. Customer Relationship Management 8 3.3. Intellectual Property 10 3.4. Knowledge Repositories 11 3.5. Community of Practice 13 3.6. Research and Development 15 IV. IKM Elements 17 V. Conclusion 19 List of References
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