Marketing IMC and Customer Satisfaction The purpose of this paper is to expand on our previous business plan and marketing strategies for our hypothetical business venture. In this paper, I will provide a comprehensive examination of the goals and objectives of our marketing plan and discuss how the performance of the marketing plan can be measured. In addition, this assessment will discuss how additional promotional strategies such as “word of mouth” and automated messaging can benefit the
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SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION OF WATER PURIFIER” (AQUAGUARD) EUREKA FORBES PVT. LTD. SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE AWARD OF Masters Of Business Administration SUBMITTED BY: UJJAVAL K. JAIN UNDER THE GUIDANCE OF: Ms. Anjali Kedawat AMITY UNIVERSITY, RAJASTHAN Acknowledgement I would like to take the opportunity to express my deep gratitude to all those who have been the part of this report in some way or the
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InterContinental University April 14, 2013 Abstract This paper looks at the process mapping for the new check-in and check-out procedures, along with the new procedure for offering fresh towels and linens for guests. The cost savings and improved customer satisfaction is presented, as well as the redirection of labor costs in some unexpected areas. The team of DYKOM does make a recommendation at the end to the management team on what it will take to fully integrate the new method and process mapping.
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amin,customer satisfaction Chapter One INTRODUCTION [pic] 1.1 Introduction Internship program is essential for all MBA students, because it helps him or her acquit with real life situation. The real estate sectors play a significant role in solving the housing crisis in Dhaka city, so I have selected Amin Mohammad Group which is one of the leading real estate companies in our country. For completing my MBA
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have done an applied research and picked customer randomly on DBBL’s ATM booth customer satisfaction towards banana area .From our research we have found that the customers are mostly satisfied with the DBBL’s ATM service. Chapter-1: Proposed Research Topic: Customer satisfaction towards Dutch Bangla Bank’s ATM booth at
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Linking Customer and Employee Satisfaction to the Bottom Line Also Available from ASQ Quality Press: Analysis of Customer Satisfaction Data Derek R. Allen and Tanniru R. Rao Customer Centered Six Sigma: Linking Customers, Process Improvement, and Financial Results Earl Naumann and Steven H. Hoisington Customer Satisfaction Measurement Simplified: A Step-by-Step Guide for ISO 9001:2000 Certification Terry G. Vavra Improving Your Measurement of Customer Satisfaction: A Guide to Creating
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management case that about the Citibank and the strategy performance management tool it performed, the balance scorecard. After analyzed the Citibank case, our research group came up the question: What are the main reasons Citibank fails to measure customer satisfaction and what can be done to change this, and the other steps we have to take in order to answer the question. We would like to thank all those who have given us their generous help, commitment and enthusiasm, which have been the major driving
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IMC and Customer Satisfaction Strategy Running Head: IMC and Customer Satisfaction Strategy MKT 500 Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Professor Thomas L. Matula, Ph.D November 27, 2011 IMC and Customer Satisfaction Strategy 1 Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Advertising is important in any line of business. Advertising is how a business makes money and stay strong. There are many different ways to
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INTRODUCTION 1.1 ABOUT THE INDUSTRY The geotextile industry is gaining importance due to rapid infrastructural development taking place on a global level. There are a large number of projects which are being developed currently with the emerging economy. The countries like China, India, and various other Asian economies are considered to be the growing markets for the geotextile industry. The Asian market dominates the global textile industry and is expected to be the highest among all the regions
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Service quality; Service features; and Customer complaint handling as the major determinants of customer satisfaction in Banking sector: A Case study of National Bank of Pakistan Ishfaq Ahmed1, Shafiq Gul2, Umer Hayat3, Mohammad Qasim44 Introduction Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced
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