Harley Davidson May 17, 2011 Introduction Harley Davidson is a worldwide known motorcycle manufacturing company. The company was started in 1903 when two gentlemen named Bill Harley and Arthur Walter Davidson from Milwaukee, Wisconsin built a one-cylinder motorcycle. They created a reputation for beautiful and reliable motorcycles and with that combination their company has been able to survive for over 100 years. Harley Davidson was incorporated in 1981 and in 1986
Words: 2951 - Pages: 12
HARLEY-DAVIDSON Marketing Plan Prepared by Mehmet Okan Dicle Cem Karahasanoğlu Submitted to Asst. Prof. Zehra Bozbay Submission Date 26.12.2012 Brief History of Harley-Davidson 1903 in Milwaukee. Bill Harley and Arthur Walter Davidson designed and developed a one-cylinder motorcycle. Around the turn of the century the gasoline engine was developed and the one-cylinder motor was introduced. In 1901 the Indians were the first motorcycles and in 1903 Mitschell, Merkel and Yale.
Words: 1492 - Pages: 6
between Harley-Davidson and a small, entrepreneurial, niche market company, Lehman Trikes. CASE SYNOPSIS As the world was in the midst of a crippling recession, on July 22, 2008, Harley-Davidson unveiled the new Tri Glide three-wheeled motorcycle at the annual dealer meeting in Las Vegas. At the same meeting Lehman Trikes, a small but rapidly growing leading manufacturer of three-wheeled motorcycles, announced that it would be the exclusive supplier to Harley-Davidson of the Tri
Words: 6627 - Pages: 27
Future Harley-Davidson Report MKTG 445 Dr. Mattson September 29, 2004 Jason Conlon Daniel Adkins Eric Huffman Kyle Hahn Table of Contents Introduction Page 3 Global Competition Page 3 New Competition Page 5 Competitive Remakes and Accessories Page 7 Motorcycle Buyers Page 9 Motorcycle Company Websites Page 11 Conclusion Page 13 Works Cited
Words: 3356 - Pages: 14
how Talon helps Harley Davidson employees improve their decision making capabilities. Talon is a very successful ERP system. It integrates information from every Harley-Davidson store and performs routine tasks. The former allows employees to focus on customer satisfaction because critical, detailed information is available, thus saving time because the information is already available which facilitates a customer oriented environment that builds strong relationships and customer loyalty. The latter
Words: 301 - Pages: 2
reliability, styling, product features, customer preference, and warranties. Harley’s first segment is the motorcycle and related products business. It included designing, manufacturing, and selling primarily heavyweight touring and custom motorcycles and offering a broad range of related products that included motorcycle parts and accessories and riding apparel. The custom products charge a higher price because of its features, styling, and high resale value. Their target market is mainly in US.
Words: 903 - Pages: 4
9-600-006 REV: JANUARY 22, 2003 ROBERT D. AUSTIN DEBORAH SOLE MARK J. COTTELEER Harley Davidson Motor Company: Enterprise Software Selection We were in McDonald’s having our initial SiL’K planning meeting when a gunfight erupted in the parking lot. Bullets started flying through the restaurant. Someone said, ‘Everyone down, lock the doors’. We all hid under the table. I’m lying on the floor looking at Dave and Pat—I’m thinking, Holy Smokes, this is unreal. It was just incredible—a real bonding
Words: 9390 - Pages: 38
Moto-Mods When one thinks of a motorcycle, Harley-Davidson generally comes to mind. Harley- Davidson is America’s oldest and most renowned motorcycle company (Corporate Design Foundation, 1995-2011). The company prides itself with its distinguished design that customers have come to love and has been a part of the company since its beginning. Because of that, Harley-Davidson has chosen not to abandon its original design but simply to enhance it. Accordingly, the company has given birth
Words: 6630 - Pages: 27
The Strategic Situation of the Harley Davidson Harley Davidson is a 105 year-old company that was originally established by neighbours Arthur Davidson and William Harley; it is obvious that the name of the company was derived from the name of the two founders. Harley Davidson is into the industry of motorcycle. The growth of the said industry started from different developed countries such as the United States, France, Germany, Spain, France as well as the Great Britain. It was further developed
Words: 7709 - Pages: 31
Ch.6 Assignment – Harley-Davidson 1. From reading and learning about RFID tags and barcode technologies I can see some advantages and disadvantages for Harley-Davidson to implement the RFID system. I assume that Harley-Davidson has a fairly broad line of incoming products and materials from different suppliers. With this in mind, even though there might be a small price difference between barcode and RFID technology in small units, the costs can be reduced radically in terms of large volumes with
Words: 345 - Pages: 2
