TABLE OF CONTENT Question 1: What are the category beliefs among the non-users of shampoo? 1 Category Beliefs 1 Question 2: What are the cognitive beliefs on the three brands of shampoos? (What are those advertising elements that, match with the cognitive beliefs?) 2 CLINIC PLUS 2 CHIK 4 HEAD AND SHOULDERS 4 Question 3: What are the affective aspects reflected by advertisements of the three brands of shampoo? (What are those advertising elements that match with the affective aspects?) 5
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Lal Salaam - RoohAfza Submitted to: Submitted by: Group 2 Anand Kumar Anisha Bansal Ankush Singla - 12P127 - 12P128 - 12P129 Dr. Kanwal Kapil Anubhav Gupta - 12P130 Bhoomi Ashwin - 12P131 (3047 Words) Aditya Chadha - 12P132 Lal Salaam - RoohAfza Executive Summary The objective of this report is to apply the concepts and methods of marketing to a real world marketing opportunity. This exercise imparts a clear design and practical knowledge on the implementation of marketing strategies
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Competition Law & Pharmaceutical Industry Adithya Krishna Chintapanti About CENTAD Undertakes policy research and advocacy on issues related to trade and development, with a primary focus on South Asia. Centad’s work on access to medicines currently focuses on issues pertaining to access in India and aims to Secure a legal and policy environment to ensure access to medicines. Ensure transparency and accountability in public spending on drugs. Examine the impact of industry practices on access
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Executive summary The life insurance industry in India is achieving a growth rate of about 4% annually. It is considered to be one of the fastest growing sectors. The changing socioeconomic demographics and consumer behavior along with increased frequency of natural calamities and disasters have been the main reasons for the growth of this Industry. Its assets as on 31.03.08 were valued at $185 billion with a total of 250 million policies sold and an employee turnover of 113000 and about 1.2 million
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biscuit brand become the first Indian FMCG brand to cross the Rs 5,000-crore mark in retail sales in a year. In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price, besting the entire domestic sales of Dabur or Godrej products and selling three times more than Maggi noodles. This meant sales of more than 100 crore packets across sizes every month, or 14,600 crore biscuits in the entire year, that is, 121 biscuits each for the 1.2 billion Indians.
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SECURITY ANALYSIS AND POR TFOLIO MANAGEMENT LESSON 16: STOCK MARKET INDICES Stock market indices are the barometers of the stock market. They mirror the stock market behavior.With some 7,000 companies listed on the Bombay stock exchange, it is not possible to look at the prices of every stock to find out whether the market movement is upward or downward. The indices give a broad outline of the market movement and represent the market. Some of the stock market indices are BSE Sensex, BSE200, Dollex
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SHREE DAMODAR COLLEGE OF COMMERCE & ECONOMICS G. R. KARE ROAD, MARGAO - GOA INSURANCE SECTOR IN INDIA: THE PARADIGM SHIFT Meenakshi Bawa Lecturer, Department of Economics, M.E.S. College of Arts & Commerce, Zuarinagar, Goa The rapidly growing economic scene, the political attitude, cultural patterns, social values and rapid development in the Information Technology sector have brought about a significant transformation in the lifestyles in the urban and rural areas of our economy. These changes
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Web: www.beemanagement.com Email: bee@beemanagement.com Web: www.astrategies.com Email: info@astrategies.com ANALYSIS & EVALUATION OF DISTRIBUTION CHANNELS IN VARIOUS SECTORS The project involved analyzing and evaluating distribution channels of various companies belonging to sectors like: 1. Precious and semi precious stones, 2. White goods, 3. Cement, 4. FMCG Methodology: This research comprised of activities like listing down various agencies like manufacturers, distributors, etc and also
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A SUMMER INTERNSHIP PROJECT REPORT ON ANALYSIS OF PRODUCT DEVELOPMENT AND CUSTOMER FEED BACK BY GUJARAT MILKMARKETING FEDERATION LIMITED SUBMITTED TO BY ROHIT.B.PATHAK ROLL NO-11-E35 This report is submitted to the University / Institute in partial fulfillment of the requirement for the curriculumas prescribed by the University of Mumbai. Table of Contents TOPIC | PAGE NO | Executive Summary. | 6 | Industry Profile. | 7 | Company Profile. | 12 | Products. | 13 | Amul
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Brochure More information from http://www.researchandmarkets.com/reports/2359101/ Indian Nutraceuticals Market Forecast to 2017 Description: India is the most potential market for Nutraceuticals and Dietary Supplement products. The burgeoning affluent middle class population in the country is increasingly becoming health conscious. The awareness about the positive impact of using nutraceuticals and dietary supplements is the new phenomenon among the young Indians. In India nearly 400 million
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