Harvard Business School 9-191-072 Rev. June 17, 1993 Cambridge Software Corporation “If we don’t decide soon, Paula, your people won’t have time to make changes in the software and to write the documentation for the student version, and my people won’t have time to publicize the software at colleges and with professors. It’s already Thanksgiving; any further delay, and we won’t be ready for the next academic year.” Tony Atkinson, the new product manager at Cambridge Software Corporation (CSC)
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and every aspect. Starbucks always believes that they serve the customer with the best coffee possible. Starbucks does everything in a perfect and particular genre like buying coffee beans. They buy coffee beans by travelling personally to coffee farms in Latin America, Africa and Asia. After careful consideration and selecting the beans, the beans are then transported to Starbucks roasting plant. Once the beans reach the roasting plant, starbucks experts make out the balance and rich flavour of
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The Fortune at the of the SECURITY AND S T R AT E GY Bottom Pyramid by C.K. Prahalad and Stuart L. Hart content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. 1 With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion
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Products Ltd. Clinton Hunger Development Initiative Common Market for Eastern and Southern Africa Competitiveness and Trade Expansion Programme East African Community Famine Early Warning System Network Food Nutrition and Security Joint Task Force Group Action Committee Grain Marketing Advisory Council Government of Malawi Grain Traders and Processors Association International Crops Research Institute for the Semi-Arid Tropics Malawi Agricultural Commodity Exchange Malawi Bureau of Standards Ministry
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strategy+business The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart from strategy+business issue 26, first quarter 2002 © 2002 Booz Allen Hamilton Inc. All rights reserved. e-Doc The Fortune at the of the Bottom Pyramid by C.K. Prahalad and Stuart L. Hart SECURITY AND S T R AT E GY content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity
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Starbucks case report Xiaoteng Gao, Xiao Liu, Ping Cai, Mengqiong He, Yuheng Chen 1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? In the early 1982, the inspiring experience of Milan’s coffee culture and espresso bars’ role in Italians’ everyday social lives motivated Howard Schult to convince the company to set up an espresso bar in the corner of its shop which became the prototype for his long-term vision and also foreshadowed the success of Starbucks
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Tootsie Roll Industries, Inc. has been engaged in the manufacture and sale confectionery products since 1896 when Austrian-born Leo Hirshfield opened a tiny candy shop in New York City. Hirshfield handcrafted a variety of products, including an individually wrapped, oblong, chewy, chocolate candy that quickly became a customer favorite. The hand wrapping – believed to be an industry first – enabled Hirshfield’s product to stand out among the competitor’s candy-counter offerings, which were sold by
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they were also seen and its greatest weakness. As a result the consultant decided to start the organizational development at the top and to focus on team building. Teambuilding refers to a broad range of planned activities that are aimed at helping groups improve the way they accomplish tasks, enhance their interpersonal and problem solving skills, and increase team performance (Cummings &
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CHAPTER 4 CHAPTER OUTLINE What Is Managerial Ethics? Criteria for Ethical Decision Making Utilitarian Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities
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和路雪（中国）有限公司：初创期物 流运作 Walls (China) Co., Ltd.: Logistics Operations Startup By Peter Gilmour Professor of Management 和路雪（英文：Wall's）为英 国著名冰激凌企业，总部设在 英国，在全球拥有多家分公 司。是联合利华旗下企业。其 在中国生产的冰激凌品牌是 “ 和路雪”。1993年，和路雪 （中国）有限公司成立。 of: Macquarie University Australia This case was prepared as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. LOGISTICS CASE STUDY DEVELOPED F OR : COUNCIL OF LOGISTICS MANAGEMENT Walls (China) Co., Ltd.
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