have set aside premium chocolates for the most special occasions. Recent research has revealed the potential health benefits of chocolate to the public. More and more people are embracing chocolates, some are even incorporating higher-quality treats into their daily routines. As a result, the premium chocolate market grew at an annual rate of 10.5% during the period between 2001 and 2005 compared to a paltry 1.8% of the overall chocolate candy sales.2 Premium chocolate is far and away the most
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industry in the U.S was an attractive market, and chocolate, comprising almost half the market at $17.6 billion, held some promise for new entrants. Apollo Foods, a California-based, global confectionery producer, acquired the well-known Swiss Montreaux Chocolate Company with the intention to expand its number-two position in the global confectionery business by launching a new product in the U.S. market. This venture would become Montreaux Chocolate USA, with new product development headed by Andrea
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Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings
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Chocoberry looks to move in on a new trend within the market. Research on the forever fan favorite chocolate, has stirred up some significant findings in the evolving health craze ripping through the United States. This major importer of the one of the world’s favorite foods looks to capitalize on a consumer market begging to simply be told, “It is ok for them to eat chocolate…” Thomas Jefferson once said, “The superiority of chocolate, both for health and nourishment, will soon give it the same
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The Montreaux Chocolate case provides an excellent example of product testing and research. To this point, Apollo has developed a relatively robust product and marketing plan, and is at a pivotal point in their inevitable launch of dark chocolate products in the United States. The final decision comes down to whether or not Apollo will test market the product, plan a regional roll out or exercise a national launch. Based on previously conducted market research and Apollo's strengths, I believe the
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The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis
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Javier Angulo February 16, 2015 MAR6816 Executive Summary Montreaux Chocolate USA ------------------------------------------------- Montreaux is an overall distinguished brand of chocolates that’s been successful in putting its name up in the Swiss market. Recently it has been attempting to enter the USA chocolate market. To achieve this objective, its partnership with Apollo Food’s operation section CFG (Consumer Food Groups) to fit the results of this European mark in the US advertise
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Chocolate are one of candy or dessert for most of the people. There are many reasons why people eat chocolate, the most common reason are because they simply enjoy the taste of chocolate. But there are more reason after some research, eating chocolate can make an individual feel happy. According to a Ph.D. holder Mark, chocolate ‘stimulates endorphin production, which gives a feeling of pleasure (Mark 2009). Nowadays, people live under stress in the urban city, stress from work place or school; eating
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Marketing Plan for Cowgirl Chocolates 2013 Marketing Management 706—April 10, 2013 Executive Summary The marketing plan for Cowgirl Chocolates is currently based on project information in “2000” (Peter & Donnelly, 2011, p. 533) and available company information found in 2013. The major aspects of the plan include a revised marketing mix, which will reposition to a newly defined specific demographic. This spicy niche market and new targets will utilize new and old social
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com/stock/Hershey_Foods_(HSY) Possible industry: Affordable luxury The global chocolate industry has been in a moderate growth trajectory since the last five years. This growth is largely fueled by the increased global demand for premium chocolate. The major developing countries such as China and India are expected to offer great opportunities to the global chocolate industry; thanks to the use of chocolate as a functional food. Organic and fair trade chocolate is a rapidly growing segment of the industry. With consumers
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