Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as Southwest Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of Southwest Airlines learned in such a relatively short time period? How have these lessons enabled the company to capture such a portion of the market
Words: 4766 - Pages: 20
& resorts in promoting tourism of place ___d. is General Santos City’s tourism booming ___e. are personalities from General Santos City brings big income to the city? 2. Cite two-five studies regarding hotel & restaurants management. It could be foreign or local study. Case Study: Restaurant downsizing Sally Smith is a manager at the Butcher Block Restaurant. Due to her extensive background in the restaurant business, she has great influence on the executive management and
Words: 5539 - Pages: 23
A State Intervention Approach to International Trade and the Right to Health in the Crude Oil and Natural Gas Sector of Nigeria Table of Contents A State Intervention Approach to International Trade and the Right to Health in the Crude Oil and Natural Gas Sector of Nigeria 1 Chapter 1 General Introduction 6 1.1. Background 6 1.1.1. Definitions 14 1.1.2. Trade Liberalization 14 1.1.3. International Trade Law 15 1.1.4. Right to Health 16 1.1.5. Human Right Laws 17
Words: 78399 - Pages: 314
Case Study of Samsung’s Mobile Phone Business Boon-Young Lee∗ aliceboon@kdischool.ac.kr and Seung-Joo Lee∗∗ sjl@kdischool.ac.kr Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain
Words: 8951 - Pages: 36
Social Enterprises as Hybrid Organizations: A Review and Research Agenda* Bob Doherty, Helen Haugh1 and Fergus Lyon2 The York Management School, University of York, Freboys Lane, York YO10 5GD, UK, 1Judge Business School, University of Cambridge, Trumpington Street, Cambridge CB2 1AG, UK, and 2Middlesex University, The Burroughs, London NW4 4BT, UK Corresponding author email: bob.doherty@york.ac.uk The impacts of the global economic crisis of 2008, the intractable problems of persistent
Words: 14316 - Pages: 58
Unisa Graduate School of Business Leadership MBL 1- 2010 MODULE STRATEGIC MANAGEMENT MODULE CODE MBL 915 P ASSIGNMENT NUMBER TWO STUDENT NUMBER 43095984 STUDENT NAME MELAKU KEBEDE NADIE JULY, 2010
Words: 10930 - Pages: 44
the winner of its annual Customers First Award. In December 2008, Time Magazine named the Roku Netflix ready device one of the top ten gadgets of the year. Services play an increasingly important role in the economy and in individual organizations. Services are particularly relevant in industries where competitive pressures are forcing companies to find ways to create competitive differentiation. (Davey) Marketing a service is not exactly the same as marketing physical goods. It has
Words: 5984 - Pages: 24
Intro establishes significance without taking sides: Every five years, Congress introduces a multi-billion dollar bill that affects all Americans. This legislation has come to be known as the Farm bill, and this year’s is quite possibly the most scrutinized, criticized, and important farm bill that has ever been introduced. So, the question arises: “Why is the farm bill such a controversial issue?” Dan Imhoff answers, “If you eat, pay taxes, care about the nutritional values of school lunches, worry
Words: 15532 - Pages: 63
social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO iii PY Using symbolic interactionist theory, this case analysis explores the phenomenon in detail and provides suggestions for how organizations must re-evaluate existing crisis communication plans to respond effectively to an online audience in the billions. RI G
Words: 30330 - Pages: 122
AND BAD STRATEGY CHAPTER 1 GOOD STRATEGY IS UNEXPECTED 9 11 How Steve Jobs saved Apple • Business 101 is surprising • General Schwarzkopf ’s strategy in Desert Storm • Why Plan A remains a surprise CHAPTER 2 DISCOVERING POWER 21 David and Goliath is a basic strategy story • Discovering Wal-Mart’s secret • Marshall and Roche’s strategy for competing with the Soviet Union CHAPTER 3 BAD STRATEGY
Words: 7637 - Pages: 31
