DD101 TMA 02 Big supermarkets and the power they wield in the modern world is of interest to social scientist as a means of understanding consumer society. The market power and buying power of the four major supermarkets, and their expansion has brought claims and counter claims from pro and anti supermarket factions. This essay describes supermarket power, and using social science concepts, claims and evidence explains both pro and anti supermarket viewpoints. Consumerism is a way of life in
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