Contents overview List of figures List of tables List of mini case studies Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing
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Volume III Liz Mohn A Cultural Forum Corporate Cultures in Global Interaction Bertelsmann Foundation Gutersloh 2003 A Cultural Forum Corporate Cultures in Global Interaction Global Business Culture – an International Workshop, held in November 2002 in Gutersloh Content 04 05 Content 6 Foreword Liz Mohn Part I: Cultural Diversity as a Challenge for the Management of Globally Acting Companies: Forming Process of Interaction and Acculturation Global Corporate Cultures:
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Overview of Chapter This chapter examines the global environment and identifies the various forces emanating from it which managers must perceive, interpret, and respond to. These forces are divided into two categories, the global task/specific and the general. The chapter also discusses the forces behind the process of globalization and the challenges that today’s open trade environment present to managers. The chapter then closes with a discussion of national culture, its impact upon organizations
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FOREWORD At no time during the last three or four decades have the communication skills of individuals in the business world come under closer scrutiny than today. And never before have those who work in the business world needed better, more effective communication skills. The emerging technology appears to be increasing, rather than decreasing, the need for effective communication skills. As more individuals have ready access to desk-top equipment to process written communication, fewer
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rnlr vul. 46. 2006/1. pp. 85-107 William P. Wan/Amy J. Hillman mir Mo_", International Review © Gabler Verlag 2006 One of These Things is not Like the Others: What Contributes to Dissimilarity among MNE Subsidiaries' Political Strategy? Abstract • We study why multinational enterprise (MNE) subsidiaries adopt dissimilar politic'll strategies. and seek to advance the understanding of international political strategy from an MNE parent-subsidiary perspective. • Drawing on the MNE parent-subsidiary
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PRINCIPLES OF MANAGEMENT Table of Contents Ch# Title Page 1 Historical overview of Management ……………………………………………………… 1 2 Management and Managers ………………………………………………………………. 5 3 Managerial Roles in Organizations ……………………………………………………….. 7 4 Managerial Functions i.e. POLCA ………………………………………………………... 9 5 Managerial Levels and Skills ……………………………………………………………… 11 6 Management Ideas: Yesterday and Today ………………………………………………... 14 7 Classical View of Management (Scientific and Bureaucratic)………………………………
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Tashkent, Nizhniy Novgorod, and many crimean towns. In March of 1932 the Soviet Union Government enacted whole Civil air fleet from Dobrolet and many small companies, and named it Aeroflot. The government started to evolve plans for every further five years. The set of first goals stated that a company has to increase
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Brisbane, Queensland 4000, Australia 2006 Title: Antecedents of Commitment to an Import Supplier Saleh @ 2006 Key Words: 1. Antecedents of commitment 2. Importer’ s commitment 3. Importer supplier relationship 4. Mediating role of trust 5. Cultural similarity 6. Communication 7. Knowledge and experience 8. Supplier’ s opportunism 9. Environmental volatility 10. Transaction-specific investment 11. Supplier’s competencies ii Abstract The concept of commitment has emerged recently in
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Journal of Business Venturing 27 (2012) 266–290 Contents lists available at SciVerse ScienceDirect Journal of Business Venturing International entrepreneurship research in emerging economies: A critical review and research agenda Andreea N. Kiss a,⁎, Wade M. Danis b, 1, S. Tamer Cavusgil c, 2 a b c Global Economics and Management Department Faculty of Economics and Business University of Groningen, 800 Postbus, 9700 AV Groningen, The Netherlands Peter B. Gustavson School of Business
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Expatriates in China Experiences, Opportunities and Challenges Ilaria Boncori ISBN: 9781137293473 DOI: 10.1057/9781137293473 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior
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