How does Marketing Communication build and maintain strong Brands? Report by Stefano Onofri S00603638 Word Count: 2289 Supervisor Prof. Gordon Bowen Integrated Marketing Communication (MKT5A5) EUROPEAN BUSINESS SCHOOL LONDON REGENT’S COLLEGE FALL TERM 2012 1 Summary Abstract ……………………………………………………………………......... Introduction ……………………………………………………………………… IMC: Concepts and Tools ……………………………………………………. The Role of communication in Brand Strategy ………………….. Models supporting MC …………………………………………………
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when it comes to technology in the workplaces. Therefore, the actions that sideline women from important decisions at the workplace can be seen as sexism in play. Rudman .A.L, Glick. P The Social Psychology of Gender: How Power and Intimacy Shape Gender Relations Texts in Social Psychology, Guilford Press, 2012 It’s clear that various gender
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INTRO Entrepreneurship is the “process of creating something different with value by devoting the necessary time and effort, assuming the accompanying financial and social risks, and receiving the resulting rewards or monetary and (/or) personal satisfaction” (Hisrich, 1990). This definition is sufficiently broad encompassing the many paths an entrepreneur may take, be it Schumpeterian profit maximisation or the social entrepreneurial desire to create social wealth (Zahra, 2009). The aim of this
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dependence (Large client with potential for additional consulting revenues / Small client) and two levels of consultation review requirement (Required / Not required) were manipulated in the case materials. Moral development was measured using the Defining Issues Test (DIT) p-score. Results of the tests indicate that the presence of a consultation review requirement reduced the auditors’ assessments of the appropriateness of the accounting treatment; in addition, higher scores on the DIT were associated
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The Leadership Quarterly 14 (2003) 769 – 806 Leadership theory and practice: Fostering an effective symbiosis Stephen J. Zaccaro*, Zachary N.J. Horn Department of Psychology, Center for Behavioral and Cognitive Study, George Mason University, David J. King Hall, 4400 University Drive, 3064 Fairfax, VA 22030-444, USA Accepted 12 September 2003 Abstract Leadership theory has not lived up to its promise of helping practitioners resolve the challenges and problematics that occur in organizational
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WPS05 Employee Engagement SIES College of Management Studies Working Paper Series The Working Paper Series would attempt to disseminate the findings of research in specific areas and also to facilitate discussions and sharing of perspectives and information about the identified areas. The papers carry the names of the authors and should be cited accordingly. The views, findings, and interpretations expressed in this paper are entirely those of the authors. They do not represent the views
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Group & Organization Management http://gom.sagepub.com/ Assessing Communication Competency for Intercultural Adaptation Brent D. Ruben Group & Organization Management 1976 1: 334 DOI: 10.1177/105960117600100308 The online version of this article can be found at: http://gom.sagepub.com/content/1/3/334 Published by: http://www.sagepublications.com Additional services and information for Group & Organization Management can be found at: Email Alerts: http://gom.sagepub.com/cgi/alerts Subscriptions:
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Determinants of Mobile Advertising Effectiveness: A Field Experiment _______________ Yakov BART Andrew T. STEPHEN Miklos SARVARY 2012/38/MKT Electronic copy available at: http://ssrn.com/abstract=2029496 Determinants of Mobile Advertising Effectiveness: A Field Experiment Yakov Bart* Andrew T. Stephen** Miklos Sarvary*** March 21 2012 * Yakov Bart (Yakov.Bart@insead.edu) is an assistant professor of marketing at INSEAD, 1 Ayer Rajah Avenue, Singapore 138676. Andrew T. Stephen (AStephen@katz
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suffer from a number of biases. However, the implications of these potential cognitive biases for investors and, even more so for managers, are less understood. This study considers the behavior of financial market participants from a perspective different from that of previous research. It focuses on anchoring bias, a topic that has been characterized by Hirshleifer (2001) as an important part of “dynamic psychology-based assetpricing theory in its infancy” (p. 1535). “Anchoring” describes the
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Free Traits: Personality and Motivation Reconsidered Posted on October 24, 2011 by admin ABSTRACT I review a social ecological model of human development that stimulates recon- sideration of some traditional views in personality and motivational psychology. I propose that the quality of lives is contingent upon the sustainable pursuit of core personal projects. Project pursuit may occasionally require the suspension of biogenic fixed traits and the adoption of ‘free traits’, and I review some prelim-
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