GREEN MARKETING IN INDIA: EMERGINGOPPORTUNITIES AND CHALLENGES Pavan Mishra* & Payal Sharma** th Received: 10 Sept.2010 Revised: 15 th Dec.2010 Accepted: 25th Dec. 2010 Abstract Green marketing is a phenomenon which has developed particular important in the modern market. This concept hasenabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies
Words: 4269 - Pages: 18
specific business problems/needs you may face, describe what the existing operations are and why they are problems, and provide the overview of the Industry the problems belong. (2) (Problem Descriptions), (2) to address the problems and needs by defining the solution steps/processes, and search relevant information technologies for the solution process automation on the specific problems and needs (Solution Process, Technology Applications and Automation). Two-Person Writing Assignment (6-10 pages
Words: 1853 - Pages: 8
Basics and Perspectives of Sports Marketing Table of contents Index of figures ........................................................................................................ III 1. Differentiation and evolution of dedicated sports marketing ........................... 1 1.1. Historical development and modern definitions ............................................... 1 1.1.1. Historical development ........................................................................... 1 1.1.2
Words: 3800 - Pages: 16
Analysis May 10, 2016 Juan J. Garcia Jack Welch Management Institute Dr. Christine Fuselier JWI 510 Overview The intent of this case analysis is to synthesize the cumulative team leadership principles presented in this class to date. The paper will demonstrate an informed understanding of how leaders that foster an ambiance of trust will enjoy the benefits of cohesive, more productive teams through collaboration among all members. The subject of this analysis is Chattanooga Ice Cream,
Words: 3410 - Pages: 14
Research Topic: Physical Environment as a Marketing Tools Affecting the Customers’ Attention Towards Restaurant. Broad Problem Area: Currently many restaurants in Jakarta are featuring the physical environment instead of the taste of the food. Research Objective: To prove how affective is physical environment as a marketing tools to restaurants in Jakarta. Research Questions: * What kind of physical environment are the customers looking for? * Does taste of the food or physical
Words: 1761 - Pages: 8
07879154470 ABSTRACT This paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The managers are generally aware of the weakness of using customer satisfaction measurement on its own, and therefore mystery shopping and staff surveys are commonly used to augment the results of customer satisfaction surveys. Customer satisfaction is the main basis in retail as it increases the interest of customers. paper study applies SERVQUAL
Words: 2584 - Pages: 11
Abstract This paper discusses what arrangementsa firm should take to be more competitive in the federal acquisition market. Market research is the continuous process of scientifically gathering, recording, and examining data about customers, competitors, and market conditions, to support organizations make superior business decisions about the improvement and marketing of new or prevailing products and services.Market research data can be used to figure the acquisition strategy, to decide the
Words: 794 - Pages: 4
CHAN Ching To (UID 3035102223) To what extent is Corporate Social Responsibility (CSR) beneficial to a company’s performance? An analysis of the relationship between CSR and financial soundness, quality of marketing, people management and long-term investment value. Introduction Since the late 1990s, corporate social responsibility (CSR) has been increasingly discussed in the society and it slowly becomes one of the important components in the business world (Jenkins, 2005). McWilliams and
Words: 1547 - Pages: 7
A Sole Proprietorships’ Project Plan Lorrie Fontanilla American Intercontinental University Nicole Anderson Harris MGMT240-1201A-04 Abstract This paper demonstrates a sole proprietorship in the service sector and its related concerns associated with it. In addition the report also provides a convenient budget. Furthermore, a definitive timeframe for the project plan, an explanation on communication and the organization’s deliverables. Effective listening and responses and effective group
Words: 1696 - Pages: 7
McDonalds Business Proposal Paper Dorrina Martini ECO/561 February 3, 2012 David Francom McDonalds Business Proposal McDonalds has always been a company that shares in the happiness of a child. Recently after taking my own children to McDonalds, I have found that there is not a breakfast option for children. McDonalds should add a happy meal option to the breakfast menu. Current demands by consumers are to add a happy meal option allowing parents to purchase child sized portions of breakfast
Words: 1240 - Pages: 5