FROM ‘STRATEGY’ TO ‘CORPORATE COMMUNICATION STRATEGY’: A CONCEPTUALISATION Paper delivered at the 9th International Public Relations Research Symposium, held at Lake Bled from 4-7 July, 2002 Benita Steyn APR Lecturer Dept of Marketing and Communication Management Faculty of Economic and Management Sciences University of Pretoria SOUTH AFRICA 0002 (27 12) 420-4040 w (27 12) 362-5085 fax bsteyn@hakuna.up.ac.za TABLE OF CONTENTS 1. 2. 2.1 2.2 2.3 2.4 INTRODUCTION DEFINITION OF TERMS
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Exploring corporate strategy Authors: Johnson, Scholes and Whittington Table of contents Chapter 1 Introducing strategy 2 Chapter 2 The environment 3 Chapter 3 Strategic capability 4 Chapter 4 Strategic purpose 7 Chapter 5 Culture and strategy 9 Chapter 6 Business-level strategy 12 Chapter 7 Strategic directions and corporate-level strategy 14 Chapter 8 International strategy 18 Chapter 10 Strategy methods and evaluation 21 Chapter 11 Strategy development processes
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Churn Prediction Vladislav Lazarov vladislav.lazarov@in.tum.de Technische Universität München Marius Capota Technische Universität München mariuscapota@yahoo.com ABSTRACT The rapid growth of the market in every sector is leading to a bigger subscriber base for service providers. More competitors, new and innovative business models and better services are increasing the cost of customer acquisition. In this environment service providers have realized the importance of the retention of
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the one of the main contributors in the development of the field of strategic management . During the 1950s, after the Second World War, academicians, researchers and practitioners basically paid very little attention to the practical concepts of strategy developed and embraced during the war. After normalcy and stability was achieved most business persons and investors started focusing and laying more emphasis on efficient and effective production in order to restore what was lost during the war
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COLLECTED VIEWS ON COMPLEXITY IN SYSTEMS JOSEPH M. SUSSMAN JR East Professor Professor of Civil and Environmental Engineering and Engineering Systems Massachusetts Institute of Technology Cambridge, Massachusetts April 30, 2002 The term “complexity” is used in many different ways in the systems domain. The different uses of this term may depend upon the kind of system being characterized, or perhaps the disciplinary perspective being brought to bear. The purpose of this paper is to gather and
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References | | | | | | CONTENT [35%] Appropriate content covering core material which may draw from: * Nature of traditional/strategic planning approach; * Benefits/Problems associated with formalised strategic decision-making/emergent strategy * The role of uncertain and dynamic environment. | | | | | | ARGUMENT [25%] Development/evaluation of the proposition in terms of the question set | | | | | | SYNTHESIS/CONCLUSIONS [25%] Highlighting key issues
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Strategic Management: Strategy is a long-term plan framed to gain a competitive advantage. Strategic management is a domain wherein strategies are transformed in to actions. It even comprises decisions made based on priorities, say, tasks to which time is devoted like resource allocation. These plans and decisions are aligned to goals of an organization. (Amason, A. 2010) Strategic management focuses on clients to know their expectations and serve them brilliantly. It involves action plans
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management Susan Segal-Horn The term ‘strategy’ is one of the most over-used, and poorly understood, terms in modern business and organisational life. The purpose of this article is to help practising managers understand better what strategy is about, how it has developed in the second half of the twentieth century from much earlier influences and the key contributions made by business schools, academics and consultants to the modern managerial practice of strategy. Strategic management has moved
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Schiller International University MULTINATIONAL BUSINESS MANAGEMENT – BA 529 Chapter – 9 Ramesh rangasamy Week 3 & Day 9 , 88725 ------------------------------------------------- Assessment 1) Understanding the ways in which companies in a supply chain improve performance by forging strategic links with other firms requires a close look at the nature of
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Introduction Strategy one, in review of CanGo’s requirements, has spent the previous two weeks in discussions to learn and discover the business and needs of CanGo operations. During this period, Strategy One has identified areas that present specific operations issues and has made recommendations for each of these areas below. The issues discovered and discussed are strategic planning, organization, finance, project management, a project team, and project resource allocation and are presented
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