Management Books Marketing Channels, a Management View, 8th edition, Rosenbloom, South-Western ISBN 13: 978-0-324-31698-8 Marketing Cases – VT ISBN 13: 978-1-269-77349-2 Grading: Exams (3): 30% Group written case : 15% Class participation 15% Individual Case 20% Final group case (No presentation) 20% Assignments: Examinations. These will be a combination of short answer and short essays based on classroom
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CASE STUDY: Chipping Away at Intel General Environment 1. Social Important as a semiconductor business, provided as the biggest chip maker in the industry. Intel’s mindset is toward better customer relations and away from perspective of being the only real competition in the marketplace. 2. Technological Concerned with chip making for PCs but then went beyond it into the production of information and communication appliances as well as providing services related to the
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Solve a business cases Every business always arise some problem which we called cases Every business case seems unique, but the techniques for solving business cases don’t have to be reinvented each time you face a dilemma. Adopt a methodical approach to solving all cases so that you won’t find your business in constant crisis management. Running a business means solving cases, so tackle cases with a well thought-out plan to avoid making rash decisions. Solving business cases is what keeps us
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ACE Challenge 2015 Amazon Confidential Preliminary Round: ACE Case Breakers Case Study: Operations Introduction It is a bright autumn morning in 2205 and Gaurav Maurya, SVP – Amazon Enceladus1, is gazing outside the window and reminiscing about how Blue Origin2 had transformed Enceladus into a bustling human colony in a short span of 50 years, much like some of the developing countries back on Earth. Also, continuing Amazon’s legacy, Amazon.en has become Enceladus’s most customer-centric
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The HBS Case Method Pioneered by HBS faculty and one of the highlights of the HBS experience, the case method is a profound educational innovation that presents the greatest challenges confronting leading companies, nonprofits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Case Problems in Finance FIN 475 Dr. Kenneth A. Borokhovich Summer Semester, 2012 Office: 3106 FSB Office Phone: 529-1502 Office Hours: 12:45-1:45 Monday, Tuesday and Thursday & by appointment Email: borokhka@muohio.edu Text: Case Studies in Finance by Bruner, Eades and Schill, (6th ed.) Objectives: 1) To assess risk and how it affects financial decisions 2) To provide students with realistic cases requiring the development of alternative solutions. 3) To provide
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Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network
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ACTMANA WRITTEN GROUP BUSINESS CASE ANALYSIS (5% of class standing grade) Term 3, Academic Year 2014-2015 Wash-N-Clean is a multiproduct company with several manufacturing plants. The Laguna plant manufacturers and distributes two household cleaning and polishing compounds, regular and heavy duty, under the Safeguard label. The forecasted operating results for the six months of 2014, when 100,000 cases of each compound are expected to be manufactured and sold, and presented in the following statement:
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