Rethinking Marketing Article Critique In the article “Rethinking Marketing” by Rust, Morrman, and Bhalla (2010), the authors discuss how most companies today have access to technology that allows them to frequently interact with customers and that instead of focusing on building brands companies must focus on building personal relationships. The article points out how technology has helped companies learn about their customers buying patterns; but that instead of just “marketing products they need
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Exploring Corporate Strategy CLASSIC CASE STUDIES Chaos in the skies – the airline industry pre- and post-9/11 Gary J. Stockport The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new
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brands to enable eGift Social, created by First Data Corporation, Cold Stone links its social media presence directly with sales. “The strategy, and really our goal, for eGift was more for that everyday gift,” said Suzanne Schutz, vice president of marketing at Cold Stone Creamery. So far, the results are impressive,
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2016. CASE: HR-1A DATE: 1995 (REV’D. 04/05/06) SOUTHWEST AIRLINES (A) “The workforce is dedicated to the company. They’re Moonies basically. That’s the way they 1 operate.” —Edward J. Starkman, Airline Analyst, PaineWebber Ann Rhoades, vice president of people for Southwest Airlines, was packing her briefcase at the end of a 17-hour day. Tomorrow was an off-site meeting with the top nine executives of Southwest Airlines. The agenda for the meeting was to review Southwest’s competitive
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travel, there are four airports that service the grand strand area. Grand Strand Airport, Conway-Horry Country Airport, Twin City-Loris Airport, and Myrtle Beach International. Myrtle Beach International has been undergoing renovations to serve more airlines and have more efficient passenger facilities. In 2011, there were 881,694 Arrivals and 878,180 Departures out of Myrtle Beach International alone. There are just about 474 different restaurants in the Myrtle Beach area alone. ranging from seafood
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A PROJECT REPORT ON “CARTELS IN AVIATION INDUSTRY” (Report submitted on July 12, 2011) SUBMITTED TO: COMPETITION COMMISSION OF INDIA BY: PREETI MECHAN Vth YEAR GUJARAT NATIONAL LAW UNIVERSITY Email: preeti.mechan@gmail.com 1 DISCLAIMER This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for academic purposes only. The views expressed in the report are personal to the intern and do not necessarily
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JUNE 2013 Bulking Up: The 2013 COLLOQUY Loyalty Census Growth and Trends in U.S. Loyalty Program Activity Jeff Berry Sr. Director, Knowledge Development and Application, LoyaltyOne Research Director, COLLOQUY 2.65 BILLION That’s the number of U.S. loyalty program memberships in 2012 Learn why that incredible figure is both good and bad news for loyalty marketers, and how you can profitably respond to it COLLOQUY.COM | 06.13 | 1 Bulking Up: The 2013 COLLOQUY Loyalty Census Growth
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turbulent times for the Australian airline industry. It has been confronted with the marked decline in international tourism in the aftermath of the September 2001 terrorist attacks in the US and, more recently traffic loss attributable to war in Iraq and severe acute respiratory syndrome (SARS) outbreaks in part of Asia and Canada. And off course, the global financial crises in 2008. While the domestic airline industry is largely deregulated, Australia’s international airline industry remains quite deregulated
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strategic analysis methods will be used to analysis JetBlue. BRIEF SUMMARY The economic downturn in the late 1990s and 9/11 terrorist attacks in 2001 have severe consequences on airline industry. The demand for air travel dropped and led to decrease in flights and revenue. The security costs increased. Airlines significantly reduced capacities. As a result low-cost strategies with new route services became important. Rebounding of economy by the end of year 2003, the demand for business and
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Southwest Airlines Evaluation of Current Research Techniques Used Southwest Airlines uses many different types of research over the last 20 years. As a customer of Southwest Airlines, I have personally experienced the following techniques, phone, paper, and email surveys. Representatives from Southwest request customers to stay on the line after booking travel to complete surveys on their experience with the reservation line. These surveys last 5-7 minutes on average and included the customer’s
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