Delta Airlines Marketing

Page 19 of 50 - About 500 Essays
  • Premium Essay

    Evaluation of Corporate Social Responsibility in the Airline and Air Travel Industry

    witnessed a revamped approach and new ways in conducting business. Multiple airlines have adopted various ways of branding themselves but the most common approach was adoption of corporate social responsibility. These companies feature more of giving back to the community and participating in activities entirely different from their main line of operation. This paper conducts an empirical and qualitative evaluation of eight major airlines in the air travel industry and their adoption of corporate social responsibility

    Words: 6790 - Pages: 28

  • Free Essay

    American Express

    Merchant Services. The various products of the company include credit card products, consumer and business travel services, stored value products like traveler’s cheques, prepaid cards, network services, expense management products and services, marketing information products, fee services, fraud prevention services, customized products for clients. At the end of the year 2010, the company has acquired Accertify Inc., a company which provides services to traders regarding online frauds and not present

    Words: 1464 - Pages: 6

  • Premium Essay

    Saairlineas

    Southwest Airlines Research Report Tommy Best - Jessica Johnson - Adam McCormick Laura Monday - Evvan Tolly - Jessica Wirth Mary Wrenn ADV 340 - Dr. Childers - Fall 2009 Table of Contents Industry Overview Introduction....................................................................................................................................................................................................................... 1 History...............................................

    Words: 13070 - Pages: 53

  • Premium Essay

    Tiger Air

    to provide recommendations and identify the key value chain activities during implementation. 2. INTRODUCTION Tiger Airways is an award winning low-cost carrier started in 2003 and listed at the Singapore Stock Exchange in 2010 with Singapore Airlines (SIA) holding a major share. It

    Words: 8032 - Pages: 33

  • Premium Essay

    Strategic and Tactical Use of Icts in the Airline Industry

    805–825 eAirlines: strategic and tactical use of ICTs in the airline industry Dimitrios Buhalis* Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, England GU2 7XH, UK Received 16 June 2002; received in revised form 26 April 2003; accepted 6 August 2003 Available online 13 November 2003 Abstract Information Communication Technologies (ICTs) have revolutionised the entire business world. The airline industry in particular has fostered a dependency on technology

    Words: 11986 - Pages: 48

  • Premium Essay

    Strategic Decision Marking – Singapore Airlines (Sia)

    1.0 Introduction Singapore Airlines (SIA) flew its first flight way back in the year 1947. It was then known as Malaysian Airlines, which became two separate entities – SIA and Malaysian Airline System (MAS) in 1972. In between that period from 1947 till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising

    Words: 5796 - Pages: 24

  • Free Essay

    Mci Case Study

    MCI Communications Corporation FOUNDED: 1968 Contact Information: HEADQUARTERS: 1801 Pennsylvania Ave. Washington, DC 20006 PHONE: (202)872-1600 FAX: (202)887-3140 URL: http://www.mci.com OVERVIEW MCI is the second-largest long-distance provider in the United States after AT&T. It is a leader and innovator in the telecommunications industry. MCI was instrumental in forging an opening in that industry for companies to compete with AT&T. It continued in the late 1990s to lead all

    Words: 2340 - Pages: 10

  • Free Essay

    1-800-Flowers.Com

    1800 Flowers.com http://www.bloomberg.com/research/stocks/people/person.asp?personId=234954&ticker=FLWS Mr. James F. McCann, also known as Jim, founded 1-800-Flowers.com Inc., in 1976 and has been its Chairman and Chief Executive Officer since 1987. Mr. McCann focuses on customer relationships. He serves as an Advisor at Metamorphic Ventures. He has been the Chairman of Willis Group Holdings Public Limited Company since July 8, 2013 and its Director since April 21, 2004. He has been a Director

    Words: 2411 - Pages: 10

  • Free Essay

    Professor

    July 8, 2009, United Airlines offered professional musician Dave Carroll $1,200 in cash and $1,200 in flight vouchers to ‘make right’ a situation in which his guitar had been damaged at Chicago’s O’Hare airport during transfer from one airplane to another, in full view of passengers seated in the plane. Carroll had spent 15 months seeking compensation, but the effort appeared to have reached an impasse when a United Airlines customer service representative told him that the airline had concluded that

    Words: 5670 - Pages: 23

  • Premium Essay

    Sydney, Australia

    STUDY ABROAD INTERNATIONAL BUSINESS – MAN 4956 AUSTRALIA – SUMMER A 2012 CITY-AS-TEXT ASSIGNMENT PART A As I embarked on my 20 hour trip to Sydney, Australia I couldn’t help but to wonder what lied ahead. I have had certain interest since I was a child in visiting this country but as many people do, I had certain preconceptions. The only thing I knew of this country was what I had seen on TV on the Discovery Chanel about the animal population; which the country is home to more than 140 species

    Words: 4294 - Pages: 18

Page   1 16 17 18 19 20 21 22 23 50