SWOT Analysis for JetBlue Proposed by: Barbara Johnson Submitted to: Professor Laurie Barnes March 21, 2015 History In February of 1999, founder David Neeleman made public his plan for a new and improved airline, “New Air”, now known as JetBlue. In April they made their first big purchase: a cool $4 billion to acquire the first 75 of their popular A320 aircraft through Airbus Industrie. Neeleman announced that his aircraft would have a TV with 24 live channels (now 37) at each seat
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JetBlue is among the budget airline in the United States. This low cost airline was founded by David Neeleman and it is currently held by the president and CEO David Burger. Its main headquarter locates at Long Island City, New York. The main hub base is in JFK International Airport (Brizek, n.d.). They serve passengers in 84 destinations from the states and other places, such as Mexico, Puerto Rico, the Bermuda, and Countries from Latin America. Unlike any traditional airlines, the company of the blue
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Which Companies Have survived bankruptcy? Corporate Financial Management Bus 607 By Marie Dawes Which Companies Have Survived Bankruptcy? According to Gerald S., bankruptcy is a generalized term for a Federal Court procedure that helps consumers and businesses get rid of their debts and repay their creditors (2014). If anyone can prove that they are entitled to it, the bankruptcy court will protect them during the bankruptcy proceeding. In general, bankruptcies can be categorized
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Rudiger Hesse Robert Martinez Lee Vu Hoang Nhat Victor Ka Sing Tsui Executive Summary On September 27th, 2010, Southwest Airlines announced its intention to buy AirTran Airways for $1.4 billion, with the merger being effected within two years. Although by number of planes, AirTran is just slightly more than one-quarter the size of Southwest, the number of routes that each airline presently flies is the same. We anticipate that the intended merger will thus affect the latter far more than might be suggested
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what set them apart. More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right. (www.southwest.com) Southwest uses a combination of low fares, exceptional customer service
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Structure of Southwest Airlines Uploaded by so cerious on Jun 26, 2006 [pic] |Analysis of Strategic Structure of Southwest Airlines | | | |Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one
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two types of aircrafts and combining them, as well as without sufficient capital, large scale of purchases of the new aircraft would definitely lead to operational failure. It was the key principle for JetBlue, which made a difference from other airline companies, that fight cancellations should be avoided at all costs. Unfortunately, this principle was challenged by the unexpected bad weather on the Valentine’s Day of 2007. The potential issue of operating system finally gave rise to serious flight
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American Airlines | | Since 2003 American Airlines has struggled to survive economically, with the rise of other low cost airlines such as Jet Blue, Southwest. In 2011 the board of directors finally came to the conclusion that after almost 10 years of bleeding money that filing for Bankruptcy was the only option. During the reorganization and bankruptcy American’s priories were not put in the right place. They unveiled a new paint scheme for their aircraft instead of focusing on getting
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service and awarded the Best Low-Cost Airline in Australia 2009 * Excellent on-time performance record * Successful loyalty program | * Weakness * Lacking experience in its new long haul business * High percentage of cancellations * Lower margin compared with competitors * Loose supervision * Unstable IT System | * Opportunities * Develop corporate travel market: market share against Qantas * International partnerships: Use Delta, Emirates partnerships to grow product
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two types of aircrafts and combining them, as well as without sufficient capital, large scale of purchases of the new aircraft would definitely lead to operational failure. It was the key principle for JetBlue, which made a difference from other airline companies, that fight cancellations should be avoided at all costs. Unfortunately, this principle was challenged by the unexpected bad weather on the Valentine’s Day of 2007. The potential issue of operating system finally gave rise to serious flight
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