Assignment 12/335910/EK/19096 Discussion Questions -- Case 3.1 Southwest Airlines Corporation Question 1 : What is Southwest’s strategy? What is the basis on which Southwest builds its competitive advantage? One of the goals of the company is to achieve its goals which can be seen through the Vision. Southwest’s Vision “ To become the World’s Most Loved, Most Flown, and Most Profitable Airline” can be achieved by planning good strategy. Strategy is also needed in order to achieve
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Case Study: Alabama Airlines Alabama Airlines opened its door in 1995 as a commuter service with its headquarter s and only hub located in Birmingham. A product of airline deregulation, Alabama Air joined the growing number of successful short-haul, point to point airlines, including Lone Star, Comair Atlantic Southeast, SkyWest, and Business Express. Alabama Air was started and managed by two former pilots, David Douglas (who had been with the defunct Eastern Airlines) and Savas Ozatalay (formerly
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PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-5424 DELTA AIR LINES, INC. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) Post Office Box 20706 Atlanta, Georgia (Address of principal executive offices) Securities registered pursuant
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AIRLINE INDUSTRY A STUDY ECO 203 NYC ROSA MARIA MAGPANTAY, RN, BSN, CCRN INTRODUCTION Since the inception of flight in 1903, air travel industry has been a crucial means of transportation for people and products. The invention of the first aircraft hundred-plus years ago brought about a revolution of how people travel. It has been a dynamically changing industry. Air travel remains a large and growing industry. It facilitates world trade, economic growth, tourism and international investment
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THE AIRLINE DEREGULATION EVOLUTION CONTINUES The Southwest Effect [pic] Prepared by: Randall D. Bennett James M. Craun Office of Aviation Analysis U.S. Department of Transportation May 1993 Table of Contents Major Findings 3 Southwest 4 Industry Structural Changes 5 The Southwest Effect 6 The importance of new entrants 8 Appendix A: Charts 10 Chart 1 10 Chart 2 10 Chart 3 11 Chart 4 11
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Hawaiian Airlines is a well-know company in the Hawaiian Islands. The company’s mission statement is to “grow a profitable airline with a passion for excellence, our customers, our people and the spirit of Hawaii” (“Mission, Vision & Values”,2012). In order to achieve the stated mission statement, Hawaiian Airlines has devised a creative marketing mix. The first element in the marketing mix is product. The product for Hawaiian Airlines is airline tickets. Some of the aspects Hawaiian Airlines marketing
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Exploring Corporate Strategy CLASSIC CASE STUDIES Chaos in the skies – the airline industry pre- and post-9/11 Gary J. Stockport The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new
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Critically evaluate the research that maintains ‘efforts to achieve a more sustainable aviation industry represent nothing more than simple tokenism’. This essay will evaluate the different approaches by airlines which show they are carrying out various procedures to show that airlines approach to sustainability is not a simple 'tokenism', sustainable aviation is a reality; this essay will look into these factors and demonstrate the different strategies which the aviation industry are putting
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planes for up to 10 hours. This service interruption resulted in JetBlue paying out millions of dollars in passenger refunds as well as employee overtime and other costs associated with the winter storm. In addition to the financial impact on the airline, and more importantly, JetBlue’s stellar reputation for excellent customer service received a massive hit resulting in a loss of confidence by investors and a plummeting stock price. Can JetBlue maintain the company culture and achieve the goal of
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Neidholdt Tyler Slayton Ja-ir Gooden Jacob Miller May 4, 2014 JETBLUE AIRWAYS: GROWING PAINS I. Introduction A. Executive Summary 1. Summary statement of the problem: JetBlue Airways was a fairly new airline that was going up against such airlines like Southwest, AirTran, and Delta. Started in 1999, JetBlue Airway was able to turn profits fairly quickly; in 2001 the company had profits of $38.5 million (George & Regani, 2008, 20-4). From there on it seemed that the company would continue
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