d. Corrective Action In this analysis of Jet Blue Airlines, we will take an in-depth look at the internal and external factors surrounding the operation and continued success of the airline. We will reveal the opportunities, both internally and externally. As well as expose threats that could potentially be a major downfall for the company as a whole. Whether the threat
Words: 4121 - Pages: 17
will also examine strategic elements that provide the organization with a competitive advantage. The company’s competitive strategy and the impact of the trends in the U.S. airline industry will also be discussed. Assignment #1 Crafting and Executing Strategy Jet Blue Airways David Neeleman worked in the travel and airline industry before starting JetBlue. He was well versed in customer service. He learned from his grandfather as a teenager never to disappoint customers; satisfied customers
Words: 1447 - Pages: 6
Inc., and the Regional Airline Industry in 2009 Situation: The regional airline industry specializes in short-haul flights that operate to serve as feeder airlines transporting passengers to and from major hub airports that have larger aircraft and the ability to cover a larger geographical area. Regional airlines partner with major airlines to create an efficient hub and spoke system. Major carriers pay regional airlines a fee for every departure. This allows regional airlines to develop a customer
Words: 1013 - Pages: 5
as Mesa Airlines owes its current success to its humble beginnings. The airline was founded as “Mesa Air Shuttle” by the husband and wife duo of Larry and Janine Risley in 1982 flying a five-seat Piper Saratoga between the windy mesa of Farmington, New Mexico and Albuquerque. (Mesa, 2015) Since those simple beginnings, Mesa has experienced the full gambit of airline success and failure. From rapid expansion to filing Chapter 11 bankruptcy to restructuring its business model, Mesa Airlines has postured
Words: 1167 - Pages: 5
customer service, low-fares, and high reliability. The founders of the company were Rollin King, Herb Kelleher, and Lamar Muse. The founders had created a strong company model that changed the rules that airlines all over operated and competed by. It became such a strong model that by 2008 many airlines were actually created based on Southwest’s company model. Southwest planned to stick out by charging fares that were on average sixty percent lower than what was the average. To do so they originally
Words: 1596 - Pages: 7
הפקולטה לניהול FACULTY OF MANAGEMENT בית הספר למוסמכים במינהל עסקים THE LEON RECANATI GRADUATE ע"ש ליאון רקנאטי SCHOOL OF BUSINESS ADMINISTRATION יסודות האסטרטגיה Case Study No. 1: Delta Airlines (A): The Low Cost Carrier Threat שם המרצה: דר' יורם אשל עוזר הוראה: מר מיכאל לשם תוארMBA סמסטר א', ינואר 2012, תשע"ב מגישים: 1. במהלך שנות ה-90 רווחיות פירמות התעופה הגדולות לא כיסו את עלויות ההון שלהן וזאת למרות הגידול בענף התעופה מכ-76 ב' $ ב-1990 לכ-119.5 ב' $ ב-1999
Words: 3468 - Pages: 14
Ryan McHugh Marketing Plan Southwest Airlines Green Initiatives Executive Summary Southwest Airlines was formed in 1971 as a small airline in texas offering services between Dallas, Houston, and San Antonio. Its goal at the time was to provide to customers an airline that got passengers to their destinations on time, for a low price, while making it an enjoyable experience overall. By taking these simple goals and making them a reality for customers, Southwest has been able to expand into
Words: 6776 - Pages: 28
it’s the most flown airline within the United States and has been consistently profitable (Northouse, 2009). Southwest is ranked 205 in the Fortune 500 and their profits in 2011 were 459 million which exceeded their 2009 profits of 363.6 million (CNNMoney, 2011) Against industry problems and business pressures-air-traffic congestion, merger of rivals, stricter government regulations regarding aircraft safety and maintenance, and mounting customer dissatisfaction with airline service, Southwest has
Words: 3391 - Pages: 14
Implementing Change in SIA (Singapore Airline) Introducing SIA Ltd Singapore Airline is a global company dedicated to providing air transportation service of the highest quality of services; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air transportation and other related businesses. It has been consistently one of the most profitable airlines in the world, and it is routinely voted the ‘best airline’, ‘best business class’, ‘best
Words: 2323 - Pages: 10
regards to profitability, but in the airline industry, things are a little different. Since Delta’s target market is the business class that constantly travels by air for their jobs. Delta wants to make sure these frequent flyers are also frequent customers. So Delta created the Sky Miles award system back in 1981. The beneficiaries receive premium service from start to finish. This includes more comfortable seats, free food and drinks, and access to the Delta Sky Clubs. Another of its marketing
Words: 427 - Pages: 2
