to quantify. The Hong Kong location is expected to have far less Filipinos than the Central location which struggled to attract locals, but did an excellent job with expatriates. This company understands expatriates. Moreover, the ongoing issues in China, for example, mangers quitting, reflects some cultural differences that Jollibee is still struggling with in this region of the world. The lack of solid and positive information of New Guinea is indicative that this market, as this point, is not yet
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China research – Bullet 5 Demographics Political and legal environment in China make it very volatile for business outside of the country. China is undergoing massive urbanisation with millions (160m) of people moving from rural to urban environments. However the mass industrialisation comes with a lot of pollution costs. The urbanisation is pushing up consumption per person but also increasing income per person. Population in China is suspected to reach 1 billion by 2030. The scale and pace of
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Marketing In The Service Sector FSSM 1001: Services Marketing 1 Nikolas Price 1691 words Table of Contents Introduction 3 PepsiCo International 3 Market segmentation 3 Niche Marketing 3 Bases Of segmentation 4 Target Market 4 Market Positioning 4 Analysis of the Macro and Micro Marketing Environments 5 Macro Marketing Environment (Refer To Appendix 1) 5 Micro Marketing Environment ( Refer to Appendix 2) 5 Conclusion 6 Appendix 1 7 PESTLE ANALYSIS 7 Political 7
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PEST analyze of cosmetics business in China. In order to reserve the objectiveness of value judgment, simultaneously, to give effective advice to the company which we selected before, we decided to use PEST to analysis environment in cosmetics industry. P “P” means political. Generally, politics will give great impact on firms’ activities. The factor includes political institution, policy and law. These elements usually influence company’s operation, thus, the enterprise should pay attention
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MarketLine Industry Profile Wine in China August 2013 Reference Code: 0099-0800 Publication Date: August 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED China - Wine © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 0800 - 2012 Page | 1 EXECUTIVE SUMMARY Market value The Chinese wine market grew by 20.7% in 2012 to reach a value of $22.7 billion. Market value forecast In 2017, the Chinese
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the general environments that affect the U.S auto industry, we divide the general environment into six segments: demographic, sociocultural, political/legal, technological, economic, and global. Then, we use Porter’s five-forces model to examining the competitive auto industry environment and then find out key forces that affect General Motors. In general environment * Demographic: Aging workforce (and high number of retirees) means higher hourly wage and health-care costs for current workers
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million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history of modern day soccer dates back to 1863, although there was early evidence of soccer being played as a sport in China between the 2nd and 3rd centuries BC. In China, it was mentioned that people dribbled leather balls by kicking it into a small net. Recorded facts also support the fact that Romans and Greeks used to play ball for fun and leisure. (Jetzen, 2013). Background of Nike: Co-founded
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should consider household income that people are willing to spend more on food and beverages when household income increases. Starbucksinnovation in joint ventures has opened new markets and opportunities increasing product use among different demographics. Joint ventures with Pepsi Company, Dreyer's Grand Ice Cream Inc and inspiring entertainment with the launch of “Hear Music” have developed Starbucks with great success. Starbucks has shown their values, leveraging market power, resources, andcapabilities
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Introduction In the world, emerging market is growing and huge what refer to a country that has more potential characteristics of a developed market and the national income per capita is relatively lower than developed markets. Brazil, Russia, India, China(BRIC) are the largest emerging market countries and the other emerging countries are including South Korea, Turkey, Chile, Thailand, Poland, etc. These emerging market countries are generally numerous population and they have a large domestic market
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drinking and use bottle water as their primary drinking water source.” With that being said, I will give a more detailed explanation on this issue. Firstly, I will use this graph to discuss bottled water in terms of its current target market demographics using U.S. Census Data. As we examine this graph we see that bottled water is widely used in several of countries. In each category we see an increase in the demand of the bottled water. Total consumption of bottled water increased per person
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