all firms in an industry or sector * political trends * economic trends * social & demographic trends * technological trends PESTEL: PEST + environmental, legal EXAMPLES: innovation driven UK Aero engines Oil extraction F1 Japan IT /computers Consumer electonics Germany Cars Capital goods Russia Defence Space exploration China Consumer electronics THE WORLD ECONOMY: increasing inter-dependence MEASURES OF ECONOMIC ACTIVITY
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International Management (Fall Semester) Individual Case Write Up 1: Amazon Goes Global 1. Why did Amazon choose the United Kingdom as its first entry location? Why not other countries such as Canada and Austrlia? With the emergence of a global marketplace, Amazon has since ridden on the waves of the opportunities that comes with globalisation. After more than a decade of expansion, Amazon’s international operations accounted for about 43 per cent of its revenue, bringing in $26.28 billion
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On India's Demographic Advantage India’s population for the year 2011 has been marked as 1.21 billion. A huge one when compared to the other countries, except China, for sure. It has around 17.31% of the total world population and it wouldn’t surprise me if one out of every six person in the world is- an Indian. And if one ponders to the question- “what India is doing to stop it?” Then the answer is nothing but make the best use of it, or in other terms capitalising on its demographic advantage
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dependency ratio is 0.7, Pakistan's 0.8, Brazil's 0.5. | Your views on this article | What is different about India is the prediction that it will see a sharp decline in this ratio over the next 30 years or so. This is what constitutes the demographic dividend for India. India's fertility rate - that is, the average number of children a woman expects to have in her life time - used to be 3.8 in 1990. This has fallen to 2.9 and is expected to fall further. Since women had high fertility earlier
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Balancing skewed sex ratio 7 Boosting the real estate 8 References 9 Introduction China has resolved to put an end to the three-decade-long one-child policy and each couple are allowed to have two children. Shortly after the announcement of the two-child policy, the article in appendix was written by a professor at Shanghai Academy in China Daily to advocate for the policy. And the target persons are citizens in China who meet the two-child policy requirement. The author used specific statistics to
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Along with globalization, there has been a significant change in demographics of the global economy over the last 30 years. The aspects that contributed to demographics throughout the 1960’s were U.S. dominance in the world economy, world trade picture, world foreign direct investment, and on the international business scene. Also, much of the world economies were off-limits to Western international business. The demographics of the multinational enterprise have displayed not only a rise of
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China is a land that contains an overpopulation crisis. With a current estimated 1.4billion people living in China, something needed to be done in order to lower the birth rates and control the fast growing population. The solution the Chinese government came up with was the one child policy. They set up a number penalties and benefits in order to encourage the Chinese people to cooperate with this policy. The predicted outcome was to reduce the birth rates and reduce their population, which was
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Population aging problem in China The current situation of aging problem in China is serious, and will become severer in the future. “China is rapidly getting older. Three decades ago, only 5 percent of population was over 65; today, 123 million people, or 9 percent of population, are over this age. A report released by a government think tank forecasts that China will become the world’s most aged society in 2030. Further, by 2050 China’s older population will likely swell to 330 million, or a
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discuss the market segmentation, targeting and positioning. HUAZHU HOTELS GROUP is the first domestic Chinese multi brand chain hotel management group, ranked The Globe Hotel 16. March 26, 2010, HUAZHU HOTELS GROUP successful listing on the NASDAQ. In China more than 200 cities have more than 1400 hotels and more than 30000 employees, owns 6 hotel brands: including business brand - Jubilee Yue Hotel, Seasons Hotel, Star Way Hotel, Han TING Hotels, Hai You Hotel, and holiday brand of diffuse heart Resort
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[pic] A2 Business Studies Pre-Release Research Task ‘Development in Emerging Markets: China’ Learner Name: _____________________________ Preparing for A2 Business The Unit 3 examination Strategies for success • 25% of A level • 1 hour 45 minutes exam • 80 marks • The exam is case study based and comprises one 10 mark calculation question, two 18 mark evaluation questions and one 34 mark report. The Unit 4 examination The Business
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