colleagues: Molly Liu, Cherie Zhang, Barry Liu, Rachel Zheng, Justin Peng, William Cheng, Glenn Leibowitz, Joanne Mason. 5 Contents Introduction 1. China at a turning point 2. Getting the basics right: changing demographics Mainstream consumers driving income growth Aging population Postponed life stages Increasingly independent women 3. Understanding the mainstream consumer: new spending patterns Growing discretionary spending Aspirations-driven trading up Emerging senior market
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| Market Research Proposal | Presented to: | By : Bryan Phua A1697509 By : Bryan Phua A1697509 | Contents 1. INTRODUCTION 2 2. BUSINESS OBJECTIVE 2 2.1. Research Parameters 2 3. QUALITATIVE RESEARCH (FOCUS GROUP INTERVIEWS) 3 3.1. Purpose 3 3.2. Sampling 3 3.3. Procedure 4 4. QUANTITATIVE RESEARCH (SELF-ADMINISTERED QUESTIONNAIRES) 4 4.1 Purpose 4 4.2 Sampling 5 4.3 Procedure 6 5. DATA ANALYSIS 6 6. TIMELINE 7 7. APPENDICES 8 1. INTRODUCTION
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Table of Contents I. Introduction 1 II. Objectives 1 III. Summary Philippines Demographics 1 Factors that Affect Population Growth 2 Advantages and Disadvantages of Large/Small Population 3 Population Control 5 How can we curb population growth? 6 IV. Conclusion 6 V. Generalization 7 VI. References 7 VII. Glossary 8 *words in red font color contain definitions on the glossary VIII. Pictures and Figures
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Census Data, why the product is declining in popularity and discuss the best foreign country that can use this product. 1. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data. My product that I chose was the CD player. Technology has had an enormous impact on our society throughout our history as I reported. The music industry has been around since the 1960’s and music has influenced politics, culture, and social issues. Repositioning the cd
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Market/Customer Situation Description 4 Industry & Product Category 4 Segmentation Bases & Variables 4 Demographic 4 Psychographic 5 Target Market Description 5 Marketing Situation Description 6 Product 6 Price 6 Promotion 7 Place 7 Process 7 People 8 Physical Evidence 8 Competitive Situation Description 9 Macro-environment Forces Situation Description 10 Demographic 10 Economic 10 Natural 11 Political 11 Technological 11 Socio-Cultural 11 SWOT Analysis 13
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process and one that lends itself to creativity, enthusiasm and innovation. Preparation of a marketing plan requires information that is available within the organization (e.g. sales data) and information that is external to the organization (e.g. demographic trends). Development of a marketing plan can be approached in a variety of ways and, of course, is impacted by the size of the organization, the number of products and services offered and the number and size of the target market segments. Generally
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4. Provincial break down 4. Life expectancy 5.5. The potential impact on the demographic profile of the work in education 5.6. How HIV/AIDS affect the work in education 5.7. How HIV/AIDS influence my school as an organization 5.8. Should my school or my organization start to replace labour with technology: 5.9. To whom the department of education supply learners 5.10. What impact will HIV/AIDS have on educational labour bill 5.11. My organization
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plans on the horizon to do so. Development to the non-domestic market, means towards a "global localization" (Shanghai; Bangladesh) • The on-going investigation of price fixing amongst the big four retailers within the UK can have some negative impact to the industry in general and Sainsbury's in particular, as it is at the forefront of this allegation (Rigby 2008). Although Sainsbury's is very well established among consumers, these allegations can lead to a negative public image, as the consumers
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Andrew Gross Nigel Whitney Table of Contents Executive Summary……………………………………………………………………………….2 Background Company mission statement and information Financial Macro environmental factors………………………………………………………………..4 Social and culture Demographics Economics Technological Political SWOT Analysis………………………………………………………………………………………6 Strengths Weaknesses Opportunities Threats Marketing Planning……………………………………………………………………………….7 Marketing Objectives Marketing research Target Markets………………………………………………………………………………………8
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domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. The article “PepsiCo Pops for China,” written by Ruthie Ackerman and published by Forbes.com, reviews Pepsi’s decision to invest billions into the Chinese market audience. This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions
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