CUSTOMER INSIGHT: Managed Analytics INDUSTRY: RETAIL CASE STUDY: Leading Eastern European Department Store Boosts Loyalty THE CHALLENGE Revamping customer relationships challenged by the economic crisis This client is one of the largest department stores in the Eastern Europe region with 55 stores serving 28 million customers. Following the economic crisis in 2001, the client faced declining profits. Revenue fell and costs increased. Meanwhile, the company’s loyalty program was in disarray
Words: 422 - Pages: 2
Margins: Ck Calvin Klein is well recognized as a high-end brand in Asia, and regional licensees are committed to a minimum sales level, according to our interview with local licensees. International licensee Warnaco is still aggressively opening new stores in the new markets. We believe that certain international markets will recover from the global slowdown sooner than the US and will continue to contribute strong growth to PVH. Furthermore, the licensing business contributes a 100% gross margin, which
Words: 13599 - Pages: 55
Wallin & Nordstrom, Inc. They opened their first shoe store in downtown Seattle, Washington, and found that they needed to look for new and innovative ways for their company’s growth. They ventured into the clothing market and started selling fine apparel and added men’s clothing and children’s wear to expand the needs of their customers. In 1971 they went public, and the company was recognized as the largest-volume West Coast fashion specialty store, and the company name was formally changed to Nordstrom
Words: 1360 - Pages: 6
most recent Fortune 500 listings. They have the broadest demographic reaches in retail, all of which have enabled them to achieve successful, and profitable growth year after year, through many types of economic and retail cycles. With over 3,000 stores in six countries, approximately 179,000 associates and a fresh e-commerce presence, and they are growing faster than ever (“About the TJX Companies, Inc.,” 2014). Through T.J.X. Company’s innovative buying and sourcing strategies, they discover
Words: 5544 - Pages: 23
Grantham University Wal-Mart in Spain Wal-Mart is currently ranked as the world’s number one retailers and the number one company in the world of sales (over $200 billion) on the fortune 200 lisr (www.wal-mart.com) (www.fortune.com) Wal-Mart Stores is one of the largest retail companies in the United States. Wal-Mart has four parts of their strategies that makes their mission possible. The four strategies that they use are: * Dominance in the Retail Market * Expansion in the United
Words: 1101 - Pages: 5
are: Grocery Stores, Non-Foods (ie., CVS), Warehouse Clubs, Mass Merchandisers, Department Stores, Electronics Stores, Sporting Goods. Examine one department: (i.e. Cereals). Describe the store you have visited. What are the major brands in the department you have chosen? How many individual items are in the department? Are there any new items? What is the price range from lowest to highest? Are any of the items currently being promoted? How? Ask the store manager 1 or
Words: 251 - Pages: 2
Federated Department Stores made a decision in 2005 to reposition and consolidate 15 of its regional department store chains under just one national brand—Macy’s. This decision was in response to the decline in sales and profits that had hit the traditional department store industry, which was in a maturing stage and moving towards a downward trend for some time. Just three years later, in 2008, U.S. economy was hit with a recession that threatened the livelihood of many successful retail giants
Words: 1498 - Pages: 6
The Marketing Activities of Walmart Shelly Green BUS 235: Introduction to Marketing Sandra Piccillo March 31, 2014 Walmart is one of the fastest growing retail stores around and I will be giving some viewpoint on how they became so successful. There are many factors we will be looking at throughout this paper including the competition involved with running a business such as this and how they stay ahead. There are some marketing techniques that Walmart uses to ensure they continue to grow
Words: 668 - Pages: 3
Bloomingdales “The Most Famous Store in the World” Brief History: Who would have thought that the origins of this grand retailer, was the hoop skirt? The history of Bloomingdales dates back to hoop skirt being the first item that was carried by Joseph and Lyman Bloomingdale in their Ladies Notions Shop in New York City. Why the hoop skirt? At the time, in the late 1800’s many retailers focused on just one garment, this was their specialization, however the Bloomingdale brothers where different
Words: 957 - Pages: 4
watching the declining diversity, and availability of the mom and pop store being replaced with the super stores, such as Walmart, Target, Costco, etc. The benefit: This in the short term has been a great benefit for consumers who are looking for cheaper items of equal value to what the mom and pop stores used to provide. Since the new super stores are able to utilize the concept of economies of scale, which the mom and pop stores could not, to offer items that are made at cheaper places in the world
Words: 573 - Pages: 3
