JetBlue Airways, Starting from Scratch Nicholas Billy Date of Case: October 9, 2001 22693 The major issue of this case is how will JetBlue address hiring and recruiting employees and acquire the skill sets necessary to support its anticipated growth. This case demonstrates a good value of the compensation function of the human resource management functions. What JetBlue focuses on is the different length of time periods each individual job they offer will be. For the flight attendants
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durable and easier to clean. Individual monitors provided entertainment. He decided to provide 24-channel live television via satellite for free (C-53). On February 11, 2000, JetBlue’s first ceremonial flight was launched and, John F. Kennedy International Airport (JFK) its hub. The first flight was between Buffalo and New York City, JFK (C-54). JetBlue’s strategy consists of business approaches to grow the business, attract and please customers, compete successfully, conduct operations, and
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CASE STUDY # 1 JETBLUE AIRWAYS PROF. AHSAN DURRANI Submitted by: IMRAN UL HAQUE (4282) Q.NO.4 WHAT IS YOUR ASSESSMENT OF JETBLUE`S FINANCIAL PERFORMACE DURING FISCAL YEARS 2003-2007? ANALYZE THE FOLLOWING RATIO`S. | 2007 | 2006 | 2005 | 2004 | 2003 | Gross Profit Margin | | | | | | Operating Profit Margin | 0.0595 | 0.0537 | 0.0282 | 0.0877 | 0.1673 | Net Profit Margin | 0.0063 | (0.00042) | (0.01176) | 0.0364 | 0.103 | Return on Total Assets | 0.0398 | 0.032 | 0.0394
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single-class, nonrefundable; you choose your seat when you buy the ticket, and your seat is guaranteed because they do not overbook. JetBlue focuses on selling direct flights, which means that you are unlikely to spend your entire day hopping from airport to airport (though increasingly they are allowing the purchase of these multi-stop tickets too). Although all JetBlue tickets are non-refundable, the cancellation fees are lower than those for non-refundable tickets at other US domestic carriers. As of
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JetBlue Organizational Structure MGT/521 September 19, 2013 Jet's Blue's Organizational Structure The team analyzed Jet Blue’s organizational structure and has determined that the current structure is not effective. All of the airline’s direction comes from the upper management that oversees the lower level units. Jet Blue’s structure reflects a hierarchy structure. The structure should reflect a relationship between the CFO, COO, CCO, CIO, as well as other lower level structures
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Checkpoint: Meltdown at Jet Blue March 8, 2012 Amir Herschberg This checkpoint will describe the meltdown at Jet Blue, my thoughts on the issues and what I would have done differently. Until Valentine’s Day of 2007 Jet Blue was a success story, but with the occurrence of that storm it showed Jet Blues true colors and unveiled their horrible and outdated IT systems. What happened was simply this Jet Blue managers kept their planes full of customers
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Principle Products or Services: low-fare, low-cost passenger airline offering, high-quality customer service. 3. Markets: in Forest Hills, New York, 56 cities in 19 states, Puerto Rico, Mexico and five countries in the Caribbean and Latin America, international flights to Montego Bay(Jamaica), Cancun(Mexico), Barbados, Saint Lucia, Kingston(Jamaica), Santa Domingo(Dominican Republic). It is well positioned in the New York metropolitan areas (which is one of the largest travel markets). 4. Compete:
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Michael Porter (Harvard Business School) originally discussed the problem of “stuck in the middle.” He said that the profitability of firms depends on the firm’s position and competitive advantage in that industry. He argued that competitive advantage derives from one of two strategies: cost leadership or differentiation of products or services. The problem, Porter said, was in trying to do both and thus doing neither very well. He seemed to be saying, “find what you are good at and stick to it
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What are the main problems facing Jet Blue? JetBlue can face some important problems in this market. First we have the fuel. Prices are too high and have many changes but, without that, the company can’t exist. Then the competition in this business is huge and very aggressive and good strategies are fundamental to survive in this market. This company fights against high costs, like operational costs, that do not help the company to have a solid financial structure. Another difficulty is
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Airport customers services Airport customers services Wherever people may be traveling, for whatever reason, the journey can be elevated considerably by encountering warm smiles and friendly, efficient service from the moment they enter the airport. Airport Customer Service help passengers and their bags get from the front door to the terminal gate to onboard the aircraft, ready for an on–time takeoff. Nowadays you can book flight from your home just follow these steps : Go to the
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