THE HOME DEPOT OVERVIEW Bernie Marcus, Ken Langone and Pat Ferrah created the Home Depot in 1978. Their main vision was “One – Stop shopping for do it your self”. The Home Depot opens its door with two large stores located in Atlanta Georgia in 1979. With operations focus on customer services, The Home Depot provide their clients with highly trained personnel, leading those customers with quality services through different kinds of constructions projects. Their philosophy of customer services
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VALUE LINE PUBLISHING, OCTOBER 2002 From a profitability standpoint, Home Depot created value, according to their 12.3% WACC found in exhibit 3. They are consistently creating value in all years (97’-01’) beings their ROC is higher than their WACC. Considering the Industry ROE average was 17.1% in 1997 according to Wikinvest.com, Home Depot was a little behind the game as far as creating value for their investors. Home Depot’s Gross Margin increased steadily each year, indicating higher profits
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regarding shopping at Lowe’s as compared to Home Depot. Both Lowe’s and Home Depot had been created a very important duopoly in the home improvement business. Lowe’s separated itself from Home Depot the same way that target has managed to separate itself from the Wal-Mart. What most people think is the two stores are supposed to be marked towards the same market, but really they are not design to please the same kind of customers, the Home Depot is concentrated more to provide hardware
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SWOT Analysis Home Depot Strengths • Brand Awareness - Home Depot is the world’s largest company in the home improvement retail industry with revenues exceeding $70 billion. Specifically, while Home Depot is the fourth largest retailer in the United States, it is the largest in both Canada and Mexico. In addition, it ranks 127th in Forbes Global list of the 2000 largest companies. Such dominance boosts brand awareness for such private brands as Pegasus Faucets, Husky Hand Tools, and Vigoro Lawn
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be on a strategic plan research for The Home Depot. The research will review where is the company headed with the organization’s future and what resources are needed to accomplish these plans. The strategy will provide step-by step directions for management goals and communicate with stakeholders the ongoing procedures. Researchers will benchmark the process to be able to measure the progress of the organization. The paper will illustrate the overview of Home Depot’s mission, vision, and value statements
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Lowe’s Home Improvement By Noe Rodriguez MKTG 305-07 American Intercontinental University Online September 23, 2012 Abstract The paper contains information regarding Lowe’s home improvement. The 4 Ps of marketing that Lowe’s uses at this time are also included in this paper; Lowe’s is considered an oligopoly as the second home improvement store in the nation, explanation on how it has dealt with Home Depot and other stores is part of this paper.
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THE HOME DEPOT, INC. 1. Evaluate The Home Depot's growth strategy. The Home Depot innovated in the home center industry by bringing a new retailing concept. One of the most important decision was to cut out completely the warehouse costs by designing retailing stores in a warehouse format in which all the inventory was already at store. This format helped The Home Depot to keep Overhead costs low and as a consequence, past these savings to their customers. This practice also led The Home Depot
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Lowe’s Companies is worlds the second largest home improvement retailer and its individual customers such as homeowners and renters are shopping for supplies to complete a wide array of do-it-yourself (DIY) projects. A large portion of Lowe’s customers are professional customers such as construction and trade, maintenance and repair. In 1989 Lowe’s pursued an aggressive growth strategy by replacing its smaller stores with larger warehouse stores. Lowe’s also expanded into new markets, through both
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Home depot has been doing well over the past couple years throughout their existence, ranked #1 in the local companies on the 2013 fortune 500 rankings. The strategy for home depot is making room for improvement, by focusing on employee turnover, which is costing them million of dollars dealing with high cost of employee trading. The home depot, has a mission and vision statement of eight corporate values which are designed to guide employees by Taking care of customers, Giving back to the community
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Home Depot Business Environment The Home Depot is the world’s largest do-it-yourself home improvement retailer that was founded over thirty years ago in Atlanta Georgia by Bernie Marcus and Arthur Blank (The Home Depot, 2011). Through the lifespan, The Home Depot expanded from a two store operation into the fourth largest grossing retail store as reported by the Fortune 500 listings (CNN Money, 2012). Strategies like price matching, environmentally friendly supplies, introducing Home Depot
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