4.1 Excerpt Executive Summary Framework COBIT 4.1 The IT Governance Institute® The IT Governance Institute (ITGITM) (www.itgi.org) was established in 1998 to advance international thinking and standards in directing and controlling an enterprise’s information technology. Effective IT governance helps ensure that IT supports business goals, optimises business investment in IT, and appropriately manages IT-related risks and opportunities. ITGI offers original research, electronic resources
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the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. There are five competing concepts under which organisations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. Shown below are three of the key characteristics of the marketing concept:
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answering a question26 Chapter 2: Understanding the business organisation – a multidisciplinary approach29Aims of the chapter29 Learning outcomes29 Essential reading29 Further reading30 Introduction30 A multidisciplinary view of business and management30 Sociological perspectives31 The anthropology of organisations33 The contributions of psychology34 Economic approaches to organisations36 The stakeholder model of the firm38 Chapter review39 A reminder of your learning
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Planning Goals and strategies Goals: The overall objectives, purpose and mission of a business that have been established by its management and communicated to its employees. The organizational goals of a company typically focus on its long range intentions for operating and its overall business philosophy that can provide useful guidance for employees seeking to please their managers. Goals are predetermined and describe future results toward which present efforts are directed. Rules. A business
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Decisions These are the decisions that affect the long-term well-being of the organisation. Such decisions involve major resource commitments and are difficult to reverse, implying a long-term commitment. Decisions that are regarded as strategic may occur at all levels of the organisation. There are usually two levels of decisions – corporate and business. Corporate-level decisions are those that affect the entire organisation or firm, whereas Business-level decisions affect the particular business
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The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0268-6902.htm The changing role of the auditors R. Jayalakshmy, A. Seetharaman and Tan Wei Khong Faculty of Management, Multimedia University, Cyber Jaya, Malaysia Abstract Purpose – To highlight the pressures that the auditors would face in the era of globalisation and the challenges they should
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Management College of Southern Africa An Exploration into the effectiveness of Performance Management and Development System Policy on Employees of Tintswalo Hospital Raymond Nordic Sibuyi MBA 2014 An Exploration into the Effectiveness of Performance
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communication plan. Which person should get involved? It will include the objectives of the communication plan, an assessment of the characteristics of the product or service and their suitability for each of the four promotions and types of media. At the end there are some recommendations of evaluate a Communication plan. Table of Contents Introduction 3 Methodology 3 Results & Findings 3 COMMUNICATIONS PLAN 3 Document History 4 Purpose 4 Project Description 5 Communication Objectives 5 Interested
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critically assess these arguments and to draw some conclusions. Some definitions Charities are essentially organisations established to provide some form of public good, with most of their funding being generated through donations from individuals, companies or government departments. In the UK a charity must be registered with the Charity Commission and the purposes of the charity must meet the “public benefit requirement”. Its purposes will be defined in its governing document or constitution, and
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