quality, performance, and features. * Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. * Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do. * Societal marketing long-term interests, and society’s long-run interests. Marketing mix: Place, promotion
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disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other
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Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621
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a set of discrete, objective facts about events. In an organizational context, data is most usefully described as structured records of transactions. o Information is a message to change the way the receiver perceives something to have an impact on his or her judgment or behavior. • Ex. Your doctor tells you are on the verge of being obese. If you do not want to increase your risk of heart disease or diabetes, then you need to change your eating habits. • What are the reference disciplines in
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of capital structure on profitability of listed construction companies on Hanoi Stock Exchange from 2008 to 2013 FALL 2014 Instructor Mr. Tran Viet Dung Group members Nguyen Thi Thanh Tam (FB00464) Nguyen Thi Viet Chinh (FB00405) Hoang My Linh (FB00073) Dang Thi Hong Hanh (FB00253) Nguyen Thi Kieu Trang (FB00078) Hanoi, December 2014 Table of Contents List of tables 3 List of figure 4 Abstract 5 Chapter 1: Introduction and Thesis Outline 6 1. Background 6 2. Research objective
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CHAPTER TWO DEVELOP AN END-TO-END PROCESS ARCHITECTURE The first step in executing a supply chain strategy involves designing a process architecture that maps out the activities of the entire supply chain. Companies with high-performing supply chains design an integrated architecture, in which Plan, Source, Make, Deliver, Return, and Enable processes work together in a highly coordinated fashion to provide an important source of competitive advantage. Although a daunting undertaking, it’s critical
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articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS THEMATIC CONTENTS vi COLLABORATIVE AND/OR PROBLEM-SOLVING ACTIVITIES TEACHING COMPOSITION WITH THE LONGMAN WRITER A SUGGESTED SYLLABUS ANSWER KEY 19 PART 1: THE READING PROCESS Ellen Goodman, “Family Counterculture” PART 2: THE WRITING PROCESS Chapter 2: Getting Started Through Prewriting 20 Chapter 3: Identifying a Thesis 22 Chapter 4: Supporting
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............................................................ AIMS ...................................................................................................................................................... 1 2 2 2 3 4 5 5 7 7 8 10 12 13 15 16 19 21 23 46 47 ORGANIZATION OF THE SYLLABUS .................................................................................................. SUGGESTED TIME-TABLE ALLOCATION .......................................................................
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Thanks to the Authors Click http://www.ck12.org/saythanks (No sign in required) www.ck12.org iii To access a customizable version of this book, as well as other interactive content, visit www.ck12.org CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide. Using an open-content, web-based collaborative model termed the FlexBook®, CK-12 intends to pioneer the generation and distribution of high-quality
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