EXHIBITS………………………………………………………………………………………………………..……….11 SECTION I – INTRODUCTION For this analysis, we chose Apple Inc. because of its impact on the smartphone industry in the United States. First, the report will identify the business level strategy that the company has pursued and key factors that attribute to its success. Next, the report will use the VRIO framework to analyze Apple Inc.’s tangible and intangible resources, and capabilities. Then, a value chain analysis is provided to evaluate
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INTRODUCTION A mobile or cellular telephone is a long-range, portable electronic device for personal telecommunications over long distances. Few years back cellular phone used to be a status symbol and great luxury only accessible to elite class which has now become an affordable necessity even for common people. The initial mobile phones were expensive, bulky with limited operational capability. The new innovative features of mobiles, convenience of use, affordability of mobile sets as well
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From operating paper mill in Finland, Nokia transformed itself into a multinational telecommunication giant. By 1998, Nokia is the world leader in mobile phone.1 Sadly, what once a giant has now become an underdog fighting for survival due to the strategy erosion. The global market share held by Nokia smartphones was continuously declining from the 48.7 percent in the third quarter of 2007 to only 3.5 percent in the third quarter of 2012.2 Despite Nokia holds a solid value of its brand in terms of
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with PDA’s and computers. But in the recent years HTC has emerged as a smartphone firm which has received strong appreciation for the design and high tech products. It has been known for interoperate the Windows OS into the mobile phone devices which sparked the revolution towards the “SMARTPHONE” industry. HTC received strong appreciation because of this strategy. To understand the industry, we need to know the participants involved in the industry. Smartphone industry has the following key participants
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and threats. Apple Inc., is an American multinational corporation that designs, develops, manufactures and sells consumer electronics, computer software and personal computers. The company’s best-known hardware products include Macintosh computers, iPod, iPhone and the iPad. Apple Software includes the OSX system, iTunes media player and multiple creativity software. The company’s brand is known for its high level of design, ease of use, and now iCloud, operating in nearly 400 retail stores in 14
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manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in
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that the motivation behind the addition of a new supplier is to diversify supply chain risks. A bulging product portfolio, burgeoning growth from the much anticipated “cheaper” iPhone, increasing design complexities and ever decreasing time to market necessitate frequent revisits to supply chain strategy and supply partners. Addition of a new supplier will provide a greater flexibility and Apple can react faster to supply chain disruptions, should they arise. As a result of its strong commitment towards
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in seven years and to garner 20% of India’s white goods market in five years. Also there were plans to set up a factory specifically for making refrigerators ( also to be used as a R&D center) and another color TV factory. Ans 2. Haier’s entry strategy • Developed a local sales network, launched media campaigns, acquired a manufacturing facility and rolled out products that were thought to be appealing to local market. • For the first couple years low end goods were sourced from local manufacturers
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Global strategy of LG Electronics as a leading Korean company Tomikazu Hiraga Senior research Fellow NLI Research Institute Economic recovery in advanced countries including Japan is still sluggish, although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the world market
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Background and history of firm The Samsung Company is a South Korean based on large business that involves a number of subsidiaries. Samsung was established in 1938 by Lee ByungChul who is the first president in this business. He started a regional food exporting company in Taegu, Korea. After surviving the Japanese Occupation, World War II, and the North Korean invasion (seriously, are they planning on doing a movie any time soon?), Byung-Chull started anew in a sugar refinery outside Busan
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