company’s marketing strategy accepted because it ensures that everyone is on the same page. It also gives employees a chance to provide feedback on the strategy. All of the employees should be happy about the strategy. If your employees lack interest in the marketing strategy sales will typically decline due to lack of internal understanding and interest. The CEO could make this happen by getting his employees more involved. By allowing your employees to give feedback about a strategy shows they are engaged
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Studies Master’s Program in Asian Studies Master’ East and South-East Asia Track Spring semester, 2011 The Development of the Uppsala Model A Study of Samsung Electronics Author: Li Zhou Supervisor: Magnus Andersson Abstract: Based on an explorative case study approach, this thesis investigated whether the Uppsala model functioned in Samsung Electronics Corp. (SEC) case. The purpose of this study was to upgrade the Uppsala model by using a representative case of SEC. This thesis found that there
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encourages their employees to stand out. Unlike other companies, Apple knows that having few high quality products and marketing them effectively, is better than having many low quality products. Apple is taking the approach of industrial design, hardware design, and high quality operating systems (Tobak, 2011). Because of Apples beliefs, the company asks each of its employees to make a difference personally within the company. Innovation is the key to creating a successful company. Employees with
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paper will study three different successful electronics companies from three different countries/cultures. These are Apple Inc. of USA, Samsung Electronics of South Korea and Sony Corporation of Japan. Apple and Sony Corporation are both involved in many types of business activities and Samsung Electronics is part of a larger multinational conglomerate (Samsung group) which comprises numerous affiliated international businesses. However due to size and commonality of products, this research will
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presents a new brand strategy for Samsung: — who we serve, — what we stand for, and — how we communicate our value. It begins by painting a clearer picture of our core consumer, then defines a new brand platform that will help us build a more powerful emotional connection with this target. Finally, it provides the visual and verbal elements we need to bring our brand story to life. Think of this book as a user’s manual for our brand. It will help all of us make Samsung a more powerful global
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Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience
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Marketing, Strategy and Enterprise 13 Marketing Design and Innovation Customer Name Marketing, Strategy and Enterprise 13 Marketing Design and Innovation Customer Name Contents Acknowledgement: 3 Reflective Essay 4 The Apple IPhone line 5 The Introduction of the IOS Operating System 6 The IPhone 1 matches up to expectations 7 The Marketing Genius of IPhone 1 7 The Benefits of the IPhone series and how the customers take advantage from them: 8 The Uniqueness of the
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` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________
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TYPES OF BRAND EXTENSION……………………………………………………............9 HORIZONTAL EXTENSION………………………………………………………………….9 VERTICAL EXTENSION……………………………………………………………………...9 NEED AND ADVANTAGES OF BRAND EXTENSION…………………………………….11 DISADVANTAGES OF BRAND EXTENSION STRATEGY……………………………….12 CRITICAL OBSERVATION…………………………………………………………............14 CONCLUSION…………………………………………………………………………………15 KEY LERATNING…………………………………………………………………………….17 REFERENCE…………………………………………………………………………………..18 EXECUTIVE SUMMARY These days marketing
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were served in the company in different period. The liquid management should be an issue in which connected with Apple Inc.. Furthermore, Apple Inc. was using the market driving innovation approach to achieve the goal. So the incomplete innovation strategy should be another issue in which affect the company’s development. 2. Situational Analysis By using SWOT analysis to help the company know about not only opportunities and threats that the Apple Inc. faces at present, but also to leading the
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