Interbrand: Daniel Diez: (212) 798-7729 Daniel.Diez@interbrand.com Porter Novelli for Interbrand: Alan Marcus: (212) 601-8443 Alan.Marcus@porternovelli.com INTERBRAND RELEASES 13TH ANNUAL BEST GLOBAL BRANDS REPORT Coca-Cola retains the #1 spot — Apple jumps to #2; Facebook enters Top 100 as Google overtakes Microsoft NEW YORK, New York, October 2, 2012 – Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to
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when this happens businesses (Nokia) will have to overlook their strategies and adjust. However if the economy is booming we can expect the opposite. Social factors Social factors are factors that arise due to society. Our society of today is a society in constant change. People’s tastes in products are unpredictable especially in the mobile phone industry. Due to Nokia’s exposure to many competitors such as Apple & Samsung the battle between these 3 major
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industry. Should one supplier, such as Palm, start to fall behind competitively, vendors can easily switch to the more popular supplier Palm Inc. has an incumbency advantage over new entrants. Palm gained the cumulative experience from past failed strategies. This experience has enabled them to conclude that reconceptualising the aim of their product was necessary. Palm began to stray away from the aim of PDA substituting laptops, and began replicating a pen and paper style instead. The Power of Suppliers:
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business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within apps — these are all examples. How are companies using gamification? Gamification vendors report that 47% of client implementations revolve around user engagement (Crossword), with brand loyalty accounting for 22% (Tim Hortons) and ‘brand awareness’ 15% of implementations. Here is an example of gamification in the context of brand awareness. (Monopoly) (Samsung campaign)
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features when releasing new versions of any product. * Situational Analysis 1. Political Situation •Taxation is something that governments put and Apple should be study this as country by country case to anticipate profitability, and pricing strategy. •Importing laws in the world with GATT are in favor of trading 2. Economic Situation •Economic growth worldwide is in a big recession which needs careful manipulation •Potentiality of the market is decreasing but it is higher than any others
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Bargaining Power of Suppliers 7 4.0 SWOT Analysis 8 4.1 Strengths: 8 4.2 weakness 8 4.3 opportunities 8 4.4 threats 9 5.0 Aims, Objectives and strategies 9 5.1 Mission/Aim 9 5.2 Marketing Objective 9 5.3 Financial Objective 10 5.4 Strategy 10 5.5 core value 10 5.6 tactics 10 5.7 control 10 6.0 segmentation, targeting and positioning strategies 11 6.1 target market 11 6.2 segmentation 11 6.2.1 segmentation from geographic 11 6.2.2 segmentation from demographic 12 6.2.3 segmentation
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Contents INRODUCTIONS AND HISTORY: 2 Product and market history: 3 The Intel’s market, suppliers and competitors: 4 The Current and Future Challenges to Intel: 6 Analysis of Intel Corporation: 7 Corporate strategies: 8 Conclusion and Recommendations: 8 INRODUCTIONS AND HISTORY: Intel is one of the world’s largest and very best introducers of semi conductor chip Makers Company. It’s an American based multinational chip makers corporation which is located Santa Clara, California
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Orientation……………………………………………………………………………………….4 5. Sony's current Market analysis…………………………………………………………………………………4 6. Sony’s Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies………………………………………………………………………………….......8 9. Porter's competitive Forces………………………………………………………………………………........9 10. Marketing Mix………………………………………………………………………………………………………..11 11. Sony’s Product Mix and Product Line……………………………………………………………………..12 12
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Objectives ………………………………………………………………………4 Strategic Objectives ………………………………………………………………………5 Driving Forces ……………………………………………………………………………7 Key Success Factors …………………………………………………………………….10 Competitive Analysis ……………………………………………………………………11 Competitive Strategy ……………………………………………………………………14 External Analysis ………………………………………………………………………..15 Internal Analysis ………………………………………………………………………...16 Financial Analysis ……………………………………………………………………….18 Part 2 Issue # 1 …………………………………………………………………………………23 Issue # 2
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HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction
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