introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely
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WANG | MARKETING PLAN FOR U-SMART [pic][pic][pic] Contents 1. Introduction 1 2. Mission statement 3 3. SWOT analysis 3 4. Marketing objectives 5 4.1. Strategic thrust 5 4.2. Strategic objectives 5 5. Strategy 5 6. Product 7 6.1. Branding 7 6.2. General Description of U-SMART 8 6.3. New features of U-SMART 8 7. Distribution 9 7.1. Retail stores 9 7.2. Online stores 9 7.3. Direct sales force 9 7.4. Third-party wholesalers 10
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Apple. It won’t always be the exact same as the previous model, but it will have a twist to it. For example, the latest models of the iPhones come in the standard colors in addition to the newest one, rose gold. Whoever came up with this marketing strategy was brilliant because it worked. The rose gold iPhone is the only phone that will take 2-3 weeks to ship before the customer will receive it. Second is possession, “it is the utility that falls within marketing’s domain and consists of efforts to
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Apple Strategic Analysis Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Starting off as Apple Computers, Apple Inc. became the top designer for consumer electronics, computer software, and personal computers. Their flagship devices include the Mac line of computers, the iPod music player, iPhone smartphone and the iPad tablet computer. They have also created the OS X and iOS operating systems, the iTunes media portal, Safari web browser, and the creativity and production
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Company Information: Samsung 2 Values & Philosophy 3 Product Overview 4 Product Details 5 Product Development 6 Users of Samsung Smart TV 8 Functions of the Samsung Smart TV 8 App submenu 9 App store 9 Mio TV play app 10 Anywhere TV app 10 Samsung Video Hub 11 Social TV app 11 Full Web Browser 12 Photo, Videos & Music Submenu 13 Voice Control 13 Screen-mirroring capability 14 Second Screen function 14 Advantages of Samsung Smart TV 15 Disadvantages of Samsung Smart TV 16 Potential
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The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used
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CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American
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THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16
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Table of Contents Section A short answers…………………………………………………………………………………………………………………………..1 Section A short answers…………………………………………………………………………………………………………………………..2 Section A short answers………………………………………………………………………………………………………………………..…3 Section B Essay………..………………………………………………………………………………………………………………………………4 Section B Essay………………………………………………………………………………………………………………………………………..5 Bibliography…………………………………………………………………………………………………………………………………………….1Section C calculations Question 1- productivity…………………………………………………………………………………………………………………………7
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1. Provide a brief background of the company and the industry Background of company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse
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