Introduction While much of the focus may be on the United States, the recent financial crisis has impacted countries around the world and Italy appears to be one of the hardest hit in Europe. After decades during which the Italians as well as the international industrial, agriculture and financial sectors raked huge profits without investing anything in innovation and competitive interventions, now companies are claiming the state rescue and support. According to initial estimations made at the
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FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
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years have been proposed to explain human behavior. Until recent times, some theorists held the belief that motivational forces in the forms of drives, needs and impulses, usually operating below the level of consciousness were the most important determinants. Since proponents of this school of thought considered the principal causes of behavior to be forces within an individual, this is where
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Pay enough, don’t pay too much or don’t pay at all? An empirical study of the non-monotonic impact of incentives on job satisfaction Pouliakas, K1 Centre for European Labour Market Research (CELMR), University of Aberdeen Business School, Scotland Keywords: Incentives, intensity, job satisfaction, non-monotonic JEL- Code: C23, J28, J33. Abstract This paper attempts to test the non-monotonic effect of monetary incentives on job satisfaction. Specifically, 8 waves (1998-2005) of the British
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Adoption of Internet Banking UNDERSTANDING CONSUMER ADOPTION OF INTERNET BANKING: AN INTERPRETIVE STUDY IN THE AUSTRALIAN BANKING CONTEXT Sharman Lichtenstein Deakin University, Australia sharman.lichtenstein@deakin.edu.au Kirsty Williamson Monash University and Charles Sturt University, Australia kirsty.williamson@sims.monash.edu.au ABSTRACT This paper reports key findings from an interpretive study of Australian banking consumer experiences with the adoption of internet banking. The paper provides
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Science Institute. He has published widely, and one of his books. The Economic Effects of Advertising, published in 1942, was based on a study conducted under an ARF research grant. The phrase was suggested to me hy a paragraph in a research bulletin on the management of marketing costs, written by my associate. Professor James Culliton (1948). In this study of manufacturers' marketing costs he described the business executive as a "decider," an "artist"—a "mixer of ingredients," who sometimes
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it draws on many distinct academic schools, most notably political science and economics, but also sociology, history, and cultural studies. The academic boundaries of IPE are flexible, and along with acceptable epistemologies are the subject of robust debate. This debate is essentially framed by the discipline's status as a new and interdisciplinary field of study. Despite such disagreements, most scholars can concur that IPE ultimately is concerned with the ways in which political forces (states
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Choose a brand where its core product is primarily for kids e.g. The Wiggles, Thomas and Friends, Hello Kitty etc. Write a paper on how it has diffused throughout the product categories and how it has extended to other categories as well. Do a case study of its success (or failure) and how it has changed the landscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world of
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Key factors such as the heredity, age and sex have a significant impact on health. The decision on choices that we also make count, but in most case this decisions are influenced by our surroundings, culture and other factors usually referred as determinant of health. Socioeconomic factors such as the education, income and social interconnection have a direct impact on health. These factors can strongly interact to have a significant effect on health both positively or negatively. The chances are,
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Mainiero, L. and Tromley, C. Developing Managerial Skills in Organizational Behavior: Exercises, Cases, and Readings (Englewood Cliffs, NJ: Prentice Hall) (2d ed. 1994), pp. 322-329. Evolution and Revolution as Organizations Grow Larry E. Greiner A small research company chooses too complicated and formalized an organization structure for its young age and limited size. It flounders in rigidity and bureaucracy for several years and is finally acquired by a larger company. Key executives of a
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