report is based on “Business Plan on “Pran Juice Company”. We are thinking about launching a new juice “pran sugar free smoothy”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. To see the market need and wants we prepared a questionnaire made by pran juice company. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about location of raw materials, source of finance, price, product promotion
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the course MKT-301, Marketing Management and demonstrate our ability to apply it in a real world scenario. The report has been prepared for the completion of the course titled MKT-301 – Marketing Management. All your instructions regarding the structure of preparing the report have been adhered to when writing the report and we are willing to shed light on any discrepancies that may arise. Thank you for giving us the opportunity to work on this topic to enhance our insight in this course. Yours
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PLANET STARBUCKS TABLE OF CONTENTS 1 CONTENTS Background Problem Identification Main Issue Narrow SWOT analysis Functional Area Analysis Alternatives Recommendation Implementation PAGE 2 7 7 8 16 47 53 57 1 PLANET STARBUCKS (A) ‘Group B’ BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been
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distinctive in their field. New product development process is the leverage which eases a company to do so. Consumers are now looking for new innovative products and so they demand to find a way to develop this product more quickly and effectively. Here we are discussing this new product development process according to our company’s view in launching our new product which is ‘Solar Backpack.’ About our company: Our company is renowned for supplying green products with higher quality, style and
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applications opportunities for strategic information system applications • The role of information systems in creating synergies, core competencies, and network-based strategies to achieve competitive advantage • The challenges posed by strategic information systems and management solutions 2 EBay Fine-Tunes Its Strategy • Problem: Losing market share to other online retailers, ultracompetitive and constantly changing marketplace • Solutions: Acquire other businesses and adjust its business Acquire
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Entrants…………………………………………………………………………………. 15 Threat of Substitute Products………………………………………………………………………… 17 Bargaining Power of Buyers…………………………………………………………………………… 18 Bargaining Power of Suppliers……………………………………………………………………….. 20 Characterization of Industry……………………………………………………………………………20 Value Chain Analysis: Key Success Factors…………………………………………………………. 21 Competitive Advantage Analysis…………………………………………………………………………. 23 Cost Leadership……………………………………………………………………………………………. 24 Differentiation……………………………………………………………………………………………….27
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Chapter 1 & 2 – What is Strategy What is Strategy? • Strategy is the fundamental approach to winning the market and responsible for long-term success (not short-term). • The core of strategy is value creation and capture, i.e. unique value creation. • Business Strategy focuses on achieving goals, through the allocation of resources with some degree of consistency, integration and cohesiveness in the company’s decisions and actions. • Michael Porter: Strategy is not about doing things better
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Particularly over the last decade, UPS has significantly expanded the scope of its capabilities to include more than package delivery. Its logistics and distribution capabilities give companies the power to easily expand their businesses to new markets around the world. By leveraging its international infrastructure, UPS enables its customers to bridge time
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capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing and communications strategies. The industry is mature and comprised of a number of competitors seeking to expand market share and improve competitive advantage. Our analysis of PepsiCo, as well as the FMCG industry, will focus on a number of the primary elements including the company’s competitive positioning and the market forces that shape the industry. We
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revolutionizing portable entertainment, creating a new market, and transforming the company. In just three years, the iPod/iTunes combination became a nearly $10 billion product, accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007. This success story is well known; what’s less well known is that Apple was not the first to bring digital music players to market. A company called Diamond Multimedia introduced
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