DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations
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controlling the resources needed to produce a company’s products and services? a) engineering b) finance c) human resources d) marketing e) operations management 6. Which of the following is not true for business process reengineering? a) It can increase efficiency. b) It cannot be used to improve quality. c) It can reduce costs. d) It involves asking why things are done in a certain way. e) It involves redesigning processes. 7. At the GAP, which function plans and coordinates all the
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Transformation Process Characteristics Example Lean Management Dependability and Speed Cost and Productivity Strategy maps Supply Chain Management Customization Stages of Operational Effectiveness The Aggregate Project Plan Shaded headings indicate especially timely topics. 21 CH A P T E R IN PERSPECTIVE This chapter describes the critical role of operations to the global competitiveness of the organization. We start the discussion with a review of global
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affairs by which these messages are transmitted. More recently, questions have been raised concerning the adequacy of any single definition of the term communication as it is currently employed. The American psychiatrist and scholar Jurgen Ruesch has identified 40 varieties of disciplinary approaches to the subject, including architectural,
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QUALITY MANAGEMENT MBA 453 PAPER 453 : QUALITY MANAGEMENT Unit – 1 Concept of Quality – Quality as customer delight – Quality as meeting standards – Actual vs Perceived quality – Concept of total quality – Design, inputs, process and output – Need for Quantity – Function of quality – Philosophy of quality – Old vs new – Quality as a problem and as a challenge – 6 sigma concept. Unit – 2 Quality Management : Fundamentals evolution and objectives – Planning for quality – Quality process –
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submission deadline on this semester. She was also available when I needed her for help, suggestions and guidelines. I am also grateful to Ms. Tahniyat Ahmed Karim, Head of Human Resources, BRAC Bank Ltd. for giving me the valuable opportunity to do my internship in her department and supporting me with knowledge and resources. I am also grateful to the entire HR Team of BRAC Bank Ltd. as they have always been there for me when I needed them the most. Their active
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required. And, of course, consulting firms were swarming all over them. Th ey needed this book by the Andersons to help them. In fact, Chapter Five alone on building organizational capability is worth the price of the book.” —W. Warner Burke, Ph.D., Edward Lee Thorndike Professor of Psychology and Education; chair, Department of Organization and Leadership; program coordinator, Graduate Programs in Social-Organizational Psychology, Teachers College, Columbia University “Beyond Change Management is
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L I T Y A N A LY S I S INTRODUCTION In Charlotte, North Carolina, the customer service center of First Union Corporation, the sixth largest bank in the United States, handles 45 million calls per year. The center’s computer system, “Einstein”, determines the ranking of a customer – profitable or
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Faculty of Economic and Social Sciences of the University of Bern, Switzerland Professor: Prof. Dr. Norbert Thom Teaching Assistant: Anja Habegger, lic. rer. pol. Supervising Professor in Seattle: Prof. Richard B. Peterson Institute for Organizational Behavior and Human Resource Management Engehaldenstrasse 4 CH-3012 Bern, Switzerland Department for Management and Organization, University of Washington Business School Seattle, WA 98105-3200, United States of America by: Annette Bossard
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A STRATEGIC ANALYSIS OF A FACILITY SUPPLY DISTRIBUTOR IN BRITISH COLUMBIA by Derek Brooks B.A., Simon Fraser University, 1993 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Executive Masters of Business Program of the Faculty of Business Administration ©Derek Brooks, 2014 SIMON FRASER UNIVERSITY Spring 2014 All rights reserved. However in accordance with the Copyright Act of Canada, this work, may be reproduced, without
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