A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of
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evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm
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technological development along with the need for pursuing higher growth by way of internationalizing the business activities in international markets is highly in demand for the businesses to stay in the market. The higher level of competition has fostered businesses to make use of digital technology in their operational activities in effectively meeting their customer's need. Most of the businesses are indulging in e-commerce practices in effectively performing their operations across boundaries. E-commerce
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It has been seen that there has been impact of e-commerce both on retailer and consumer. Consumer now prefers shopping via e-commerce, earlier they used to shop at traditional shops now they prefer e-commerce. 5.1.2 E-commerce has made human life easy- Human life has become easy as large variety is available on e-commerce and it provides 24*7 services, Cash on delivery, internet banking and many more attractions that makes human to prefer e-commerce for comfort and ease. 5.1.3 Youth has been impacted
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support necessary to study. Introduction of Internet and E-commerce History of the Internet began with the development of computers in the 1950s. Point-to-point communication between mainframe computers and terminals was the beginning. Since then, the development of Internet had grown in alignment with the rapid development of computers1. E-commerce emerged during the 1990s when Internet was opened to commercial use and in 2000; E-commerce became a hit in United States and Western European where
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E-Commerce Is the Next Frontier in Global Expansion [pic] Online shopping is changing how retailers develop their global expansion strategies. A.T. Kearney's E-Commerce Index reveals which developing markets hold the most potential for online growth. Retailers are constantly seeking new paths to growth. As revenues plateau in developed markets, expansion into developing markets is a popular means for reaching new growth targets and boosting returns in overall portfolios. But choosing a developing
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in an effort to approach its target of 1 billion customers By Bob Violino | | | | itigroup, the financial-services giant formed by the merger last fall of Citicorp and Travelers Group, wants to be the leader in online banking and E-commerce in the financial-services industry. It wants a piece of the major portals on the Internet. And these are part of an even bigger goal: expanding its customer base from 100 million to 1 billion by 2012, Citi's 200th anniversary. The billion-customer
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future of the shopping, has revealed that E-Commerce alongside to In-Store retail has become a big part of the shopping process over the past decades. In order to find out what the future shopping looks like, the definition of E-Commerce has been discussed as a theoretical part of the research. The research has revealed that E-Commerce is defined in common literature shortly as “doing business electronically”. (European Commission, 1997). When defining E-Commerce more in detail, the term has been analysed
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Proposal for an effective, robust E-Commerce principles and guidelines Introduction Due to the phenomenon of change of global business environment the technology and its capabilities have improved tremendously, affecting to the reengineering of the management of business and social activities. Moreover, improvements in web-based technologies are backing the evolution. Now none of a business can do transaction without using internet technologies, otherwise the business is going to face troubles because
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E-commerce of Vietnam Airlines Marketing online has a wider range than the common belief because it doesn’t only refer to email, websites, and other wireless media, but it also includes electronic customer relationship management system and management of digital customer data. One of the tools to promote the services and the product is online marketing that adopt electronic ticketing or e-ticketing. E-ticketing can document the sale process from the customer’s travel activities without using
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