The Competitive Advantage of Nations Writer : Michael E. Porter (2001) Main contents “We need a new perspective and new tool” : An approach to competitiveness that grows directly out of an analysis of internationally successful industries, without regard for traditional ideology or current intellectual fashion.” • Natural Prosperity - Be Created / Not be inherited - Does not grow out of a country’s natural endowments, its labor pool, its interest rates
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what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation of brands is not in itself a brand portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the
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1 AN INTRODUCTION TO STRATEGY AND LEADERSHIP NEED TO MEET MODULE OBJECTIVES • • • • • • • • Explain the development of the evolution of strategy Outline the ethical responsibilities and challenges that leaders of organisations are confronted by Discuss the different approaches to strategy, and how they differ from one another Identify the strategy process and describe the purpose of each step Explain the concepts of strategic thinking and analysis Describe the various levels
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actions that managers take to increase their company’s performance. Strategic leadership is about how to most effectively manage a company’s strategy-making process to create competitive advantage. The strategy-making process is the process by which managers select and then implement a set of strategies that aim to achieve a competitive advantage. Strategy formulation is the task of selecting strategies, whereas strategy implementation is the task of putting strategies into action, which includes designing
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The impact of globalisation on the value chain Supply Management and competitive advantage INTRODUCTION The overall objective is to see how the supply chain management can bring competitive advantage. In addition, examine the benefits created by this tool such as reduced costs, reduced process time, quality analysis and flexible supply chain. That is, verify the changes that occurred after the implementation of this method by checking its adaptability in relation to market changes
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Introduction………………………………………………………………………………..2 Competitive Advantage and Value Chain Analysis……………………………………….4 Primary activities………………………………………………………………………….4 Inbound logistics…………………………………………………………………………..4 Operations…………………………………………………………………………………5 Outbound logistics………………………………………………………………………...5 Marketing and sales……………………………………………………………………….5 Services……………………………………………………………………………………5 Support activities………………………………………………………………………….6 Procurements………………………………………………………………………………6 Technology development…………………………………………………………………
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processes for attracting, developing, retaining and utilizing people with the required skills and aptitude to meet current and future business needs (Lockwood, 2006). By implementing an effective talent management process the company is more prepared to compete and improve their recruiting process. An effective talent management strategy consists of the following: Align the talent management plan with the company’s strategic plan and overall business need. By aligning this goal, it allows management
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strategists set the objectives and proceed about attaining them .It deals with making implementing decision about future direction of in an organization. It helps us to identify the direction in which an organization is moving. It is continuous process that evaluates control the business and industries in which organization is involved. 2. Organization strategy is the strategy that concerned with your business creating a good value in eyes of your customers and making a strong position in the
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Talent Development at PepsiCo PepsiCo is the world’s leader in convenient snacks, food and beverages. Founded in 1965 with a merger of Pepsi-Cola and Frito-Lay has delivered significant and consistent business growth over the past 40 years. Growth is the first component of PepsiCo’s corporate values statement and is the core of the business strategy. With sustainable competitive advantages and successful talent, management in developing leaders and employees contributes to the success of talent
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Structure Since RiskMetrics Group was a new company, that formerly was a subsidiary of J.P Morgan, Berman used FLAT organizational structure. There were pro’s and con’s by using this kind of organizational structure: Competitive Advantage One of the major competitive advantage of RMG is its payment method. They use leasing payment method to attract costumer and make the costumer financial burden lighter. II. TIME LINE Early 90’s The RiskMetrics Group started as an in-house division of J
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