Diesel Report The research initially focused on international denim brands (Levi’s, Pepe jeans, Diesel and Kuyichi), among them Diesel is the less sustainable so Fantastic 5 as a group investigated how this brand could be more sustainable and gain more transparency. Here a brief introduction of the brand. Diesel is an Italian clothing brand founded in 1978 by Renzo Rosso. Diesel started focusing on making high-quality jeans but now it offers a wide range of clothing, accessories, shoes, sunglasses
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Is the Truck Half Empty or Half Full? Karinna C. Milans Bellevue University RCBC320 February 12, 2013 Introduction In the world of “big box” retailers, selling product at competitive, low prices is not the only thing that is required to be successful. These retailers also have to make sure that they have enough products available to satisfy customer demand. At the same time, retailers must be careful not to sit on their financial assets by overstocking their warehouse with unneeded merchandise
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Business studies project Marketing management (JEANS) Delhi public school! Acknowledgement I would like to thank my thank my business studies teacher Mrs. Sopilla Nile for helping me out with my selection for the project. She also helped me with ideas and concepts for the project. My parents who encouraged me and helped finding the details and providing me with contacts and helping me with the field reports. My friend, ishwari who gave
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Market Research – The UK jeans market Nearly 50% of adults in the UK regularly wear jeans. The market includes a wide range of styles, such as flared, bleached, distressed, ripped and low waist and numerous brands for example Levi, Diesel and Wrangler. Within this market there are numerous segments which vary from the low price TESCO value, where jeans are just a few pounds to premium brands which sell for hundreds of pounds. Not only is the market size big: it is also in a major period of growth
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on every level of the price-point spectrum, whether it be high end retailers like Diesel or Calvin Klein, middle vertically integrated retailers like Gap or American Eagles, and on the bottom, private-label brands like Wal-Mart and Target. Levi's had sold to Wal-Mart through a value brand called Brittania in the 80's and the 90s, but that came to an end in 1994 over a dispute in Canada about Levi's Orange Tab jeans. After that, sales dwindled for Brittania, and Levi's sold Brittania to VF Corp. In
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The movie was mostly shot during broad daylight, there were some scene shot at night, and street light was used as well along with the lighting in the tunnels where cars would race through. The lighting affects me with a feel of excitement when Vin Diesel and Dwayne Johns were talking about going to get revenge. The lighting play a big part in the movie because when it’s bright and sunny you get a feeling of excitement and a rush that something crazy is about to happen. It’s a feeling like you know
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Levi Strauss & Co. An Analysis EEP 142 Group Project Young Lee James Moon Michael Lin Problem •The Levi Strauss company is experiencing losses and is continuing to under-perform in the denim jean market. •The firm faces the general problem of a dominant firm losing market share when more firms enter the market. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background - History •The company was founded by Levi Strauss in 1853 primarily selling wholesale
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and Co, a privately held American clothing company known worldwide for its Levi’s brand of denim jeans. Levi’s was approached with a new concept called the Personal Pair. Custom Clothing Technology Corporation had offered Levi Strauss a joint venture proposal that would combine the Levi’s core products with emerging technologies of mass customization. CCTC’s plan was to make special customized jeans that would fit to meet each customer’s unique needs and taste. The problem is that Levi was not sure
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in riveted denim jeans and different lines of casual and street fashion. From the early 1960s through the mid-1970s, Levi Strauss experienced significant growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under the leadership of Walter Haas Jr., Peter Haas, Ed Combs, and Mel Bacharach, expanded the firm's clothing line by adding new fashions and models, including stone-washed jeans through the acquisition
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