THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES:WILL THE ORGANIZATIONAL CULTURES MERGE? Southwest’s merger with AirTran, valued at over US$3 billion, makes Southwest the fourth largest American carrier. The merger increases Southwest’s presence in a number of major cities, most notably New York (LaGuardia) and Washington D.C. (Ronald Reagan National Airport). Thanks to AirTran, it now flies into the coveted Atlanta’s Hartsfield-Jackson Atlanta International, the world’s busiest airport, along with a
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Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional
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Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional
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Southwest Airlines is one of the most successful companies today. It has a strong and positive workplace culture that promotes open communication, teamwork, and excellent customer service. Its mission statement states that the company is “committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same
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1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. Southwest’s corporate culture focuses on its employees. A Southwest company principle is that employees come first and customers come second. Management believed that if the employees were kept happy then they would in turn keep the customers happy. The culture was caring and family-like. Their two core values were fun and “Luv”, which was also the company’s ticker symbol
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Southwest Airlines in 1966 started off as a small commuter air service owned by an entrepreneur named Rollin King. After over hearing business men complain about there routine drive between San Antonio, Dallas, and Houston Texas. After overhearing these complaints in 1967 King filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to begin serving Dallas, Houston and San Antonio. After several years of legal problems from
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Assignment 5: CORPORATE CULTURE / LEADERSHIP ACTIONS FOR STRATEGY IMPLEMENTATION Corporate Culture /Leadership Actions for Strategy Implementation By Rhonda Stanley A Paper Presented in Fulfillment of the Requirement for BUS599 Strategic Management Strayer University Professor Joel Nwagbaraocha September 9, 2010 1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive
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Summary Corporate Culture & Southwest Airline Case Analysis CORPORATE CULTURE Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference. Corporate Culture * Is the meshing of shared values, beliefs, business principles, and traditions that imbues a firm’s operating style, behavioral norms, ingrained attitudes, and work atmosphere. * Is important because
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1. Discuss the layers of culture that are evident in this case Information systems development: AirTran uses Navitaire as reservations system vendor while Southwest uses Sabre to better accommodates international flights. Also, AirTran uses online travel agencies for ticket distribution while Southwest sells its tickets via telephone and its website. Management and strategy: Southwest airlines have a different approach in managing and training its employees. Also Southwest culture focuses on
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Southwest Airlines’ Motivational Profile PSY/320 Southwest Airlines’ Motivational Profile According to Merriam-Webster (2011), the definition of motivation is “a motivating force, stimulus, or influence” (p. 1). Based on Johmarshall Reeve’s Understanding Motivation and Emotion, this definition is widely customary by many psychologists, but what psychologists cannot agree on is what causes motivation. In fact, this topic has been on a rollercoaster ride over many
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