Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service
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UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien
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Industrial Marketing Management 41 (2012) 1142–1151 Contents lists available at SciVerse ScienceDirect Industrial Marketing Management A holistic approach to market assessment for a manufacturing company in an emerging economy Malini Natarajarathinam ⁎, Bimal Nepal 1 Department of Engineering Technology & Industrial Distribution, Texas A&M University, 3367 TAMU College Station, TX 77843, United States a r t i c l e i n f o Article history: Received 26 May 2011 Received in revised
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EXECUTIVE SUMMARY Hariri Canadian University (HCU) was established in September 1999 with the College of Business Administration, according to Presidential Decree 1947. HCU was founded by former PM Rafik Hariri and funded by the Hariri Foundation (a nonprofit institution supported by Hariri family to provide charity funds) was established with the vision of offering quality affordable higher education to all Lebanese. Its mission is to foster personal and professional excellence and the development
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European Journal of Marketing 33,5/6 450 Received October 1996 Revised May 1997 Revised December 1997 Success factors of line extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize
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Running head: MARKETING MANAGEMENT GROUP PROJECT Nest Learning Thermostat Liberty University BUSI 520-B06 October 2012 MMGP: Background Information Thermostats detect and control temperature changes for the purpose of maintaining the temperature in an enclosed area and generating electrical signals when the temperature exceeds or falls below the desired value (Encyclopedia Britannica, 2012). The U.S. Department of Energy and the Lawrence Berkeley National Lab research, proves
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receivable and bad debts often causes difficulty; indeed, the time that one is sometimes forced to spend on this topic is all out of proportion to its importance. Students often do not understand why an Allowance for Bad Debts account is necessary at all; they do not grasp the notion that although we feel reasonably sure that some accounts will go bad, we do not know which ones they will be. Even when they do understand this, the chain of transactions involved in estimating bad debts, writing off
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and largest beverage companies in the world. Its success has primarily been due to its ability to evolve along with consumer demands and markets. Through its failures and successes, Coke has become one of the most successful and most recognized brands in the world. History of Soft Drinks Relative to the history of the world, soft drinks are relatively new and have become one of the largest industries in the world. The term “soft drink” refers virtually to any drink that is not hard liquor and
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receivable and bad debts often causes difficulty; indeed, the time that one is sometimes forced to spend on this topic is all out of proportion to its importance. Students often do not understand why an Allowance for Bad Debts account is necessary at all; they do not grasp the notion that although we feel reasonably sure that some accounts will go bad, we do not know which ones they will be. Even when they do understand this, the chain of transactions involved in estimating bad debts, writing off
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BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18 19 20 22 22 23 2.9 Introduction What is a Brand? The Layers of a Brand Product and Service Brands Branding & the Buying Process The Importance of Customer Satisfaction and Loyalty Emotional Loyalty The Concept of Brand Equity 2.8.1 The
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